Jack's Consumer Insights

Who buys Jack's? A Jack's consumer is generally very high income, Caucasian, and young adult age. Jack's consumers are more likely to purchase Jack's during larger pantry stocking trips. Brands such as Archer Farms, Sabra, and Lean Cuisine also tend to be purchased in the same trip. Sample consumer insights data below.

Jack's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
5.0%
Total Basket $ (median)
$99.72

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jack's Consumer Demographics

demographic
index
Female
102
Male
79
<24
95
25-34
112
35-44
107
45-54
91
55-64
64
65+
51
African American
59
Asian
50
Caucasian
113
Hispanic
52
demographic
index
Has Kids
109
No Kids
79
- $20k
80
$20k-40k
62
$40k-60k
75
$60k-80k
112
$80k-100k
114
$100k-125k
129
$125k +
143
No College
58
College
102
Adv. Degree
140

Understand Jack's Consumer Behavior

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Jack's Basket Affinity & Size

brand
basket affinity
Archer Farms 16.0x
Sabra 7.1x
Lean Cuisine 7.0x
Driscoll's 6.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
386

Where is Jack's Purchased?

channels
index
Club
257
Drug
10
Food
34
Gas & Convenience
0
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.6x
Nabisco Triscuit 1.5x
Taylor Farms 1.5x
Snyders Of Hanover 1.5x

How Did They Pay?

method
index
Cash
54
Credit
116
Debit
115
Food Stamps
51

When is Jack's Purchased?

day of week
Sun
18.2%
Mon
12.4%
Tue
10.3%
Wed
11.0%
Thu
11.8%
Fri
16.4%
Sat
19.9%
time of day
Morning
13.4%
Noon
18.2%
Afternoon
37.9%
Evening
26.1%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jack's consumers purchase?

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Why do Jack's consumers try new brands?

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Where do Jack's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jack's Target Market

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Who actually buys Jack's? Do these consumers match the intended target market of Jack's?

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What motivates the target market to purchase Jack's?

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What other target market should Jack's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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