Jack's Consumer Insights

Who buys Jack's?

A Jack's consumer is generally very high income, Caucasian, and young adult age. Jack's consumers are more likely to purchase Jack's during larger pantry stocking trips. Brands such as Archer Farms, Sabra, and Lean Cuisine also tend to be purchased in the same trip. See sample consumer insights data below.

Jack's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
5.0%
Total Basket $ (median)
$99.72

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jack's Consumer Demographics

demographic
index
Female
102
Male
79
<24
95
25-34
112
35-44
107
45-54
91
55-64
64
65+
51
African American
59
Asian
50
Caucasian
113
Hispanic
52
demographic
index
Has Kids
109
No Kids
79
- $20k
80
$20k-40k
62
$40k-60k
75
$60k-80k
112
$80k-100k
114
$100k-125k
129
$125k +
143
No College
58
College
102
Adv. Degree
140

Understand Jack's Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jack's Basket Affinity & Size

brand
basket affinity
Archer Farms 16.0x
Sabra 7.1x
Lean Cuisine 7.0x
Driscoll's 6.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
53
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
386

Where is Jack's Purchased?

channels
index
Club
257
Drug
10
Food
34
Gas & Convenience
0
Mass
134
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.6x
Nabisco Triscuit 1.5x
Taylor Farms 1.5x
Snyders Of Hanover 1.5x

How Did They Pay?

method
index
Cash
54
Credit
116
Debit
115
Food Stamps
51

When is Jack's Purchased?

day of week
Sun
18.2%
Mon
12.4%
Tue
10.3%
Wed
11.0%
Thu
11.8%
Fri
16.4%
Sat
19.9%
time of day
Morning
13.4%
Noon
18.2%
Afternoon
37.9%
Evening
26.1%
Late
4.4%

Get More Jack's Data

Contact us for the latest Jack's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jack's consumers switch to?

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Why do consumers stop buying Jack's products?

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Which retailers do Jack's shoppers prefer to shop at?

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What motivates consumers to try Jack's products?

Research the Jack's Target Market

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Who actually buys Jack's? Do these consumers match the intended target market of Jack's?

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What motivates the target market to buy Jack's?

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What other target market should Jack's look at?

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Which other brands have a similar target market?

About Our Jack's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.