Jack's (Frozen Pizza) Consumer Insights

Who buys Jack's (Frozen Pizza)? A Jack's (Frozen Pizza) consumer is generally median income, Caucasian, and young adult age. Jack's (Frozen Pizza) consumers are more likely to purchase Jack's (Frozen Pizza) during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Pop-Tarts, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. Sample consumer insights data below.

Jack's (Frozen Pizza) Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.19
% of Basket $ (median)
9.6%
Total Basket $ (median)
$64.48

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Jack's (Frozen Pizza) Consumer Demographics

demographic
index
Female
102
Male
82
<24
97
25-34
108
35-44
102
45-54
108
55-64
64
65+
46
African American
54
Asian
23
Caucasian
121
Hispanic
21
demographic
index
Has Kids
106
No Kids
86
- $20k
100
$20k-40k
90
$40k-60k
114
$60k-80k
118
$80k-100k
112
$100k-125k
85
$125k +
64
No College
96
College
106
Adv. Degree
78

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Jack's (Frozen Pizza) Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 6.2x
Pop-Tarts 6.0x
Kraft Macaroni & Cheese 5.6x
Johnsonville 5.3x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
428

Where is Jack's (Frozen Pizza) Purchased?

channels
index
Club
92
Dollar
1
Drug
45
Food
199
Gas & Convenience
54
Mass
43
regions
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What Else Do They Buy?

brand
household affinity
Farmers Market 1.8x
Diet Mountain Dew 1.7x
Totino's Pizza Rolls 1.6x
Totino's Party Pizza 1.6x

How Did They Pay?

method
index
Cash
101
Credit
104
Debit
91
Food Stamps
142

When is Jack's (Frozen Pizza) Purchased?

day of week
Sun
17.5%
Mon
11.7%
Tue
10.4%
Wed
11.9%
Thu
12.0%
Fri
16.9%
Sat
19.7%
time of day
Morning
12.3%
Noon
16.7%
Afternoon
34.4%
Evening
30.3%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jack's (Frozen Pizza) consumers purchase?

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Why do Jack's (Frozen Pizza) consumers try new brands?

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Where do Jack's (Frozen Pizza) consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jack's (Frozen Pizza) Target Market

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Who actually buys Jack's (Frozen Pizza)? Do these consumers match the intended target market of Jack's (Frozen Pizza)?

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What motivates the target market to purchase Jack's (Frozen Pizza)?

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What other target market should Jack's (Frozen Pizza) look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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