Jagermeister Consumer Insights

Who buys Jagermeister?

A Jagermeister consumer is generally very low income, Caucasian, and adolescent age. Jagermeister consumers are more likely to purchase Jagermeister during larger pantry stocking trips. Brands such as Red Bull, Monster Energy, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Jagermeister Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$19.38
% of Basket $ (median)
41.2%
Total Basket $ (median)
$47.08

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jagermeister Consumer Demographics

demographic
index
Female
94
Male
157
<24
134
25-34
110
35-44
108
45-54
73
55-64
111
65+
15
African American
19
Asian
102
Caucasian
106
Hispanic
64
demographic
index
Has Kids
86
No Kids
132
- $20k
186
$20k-40k
109
$40k-60k
120
$60k-80k
82
$80k-100k
72
$100k-125k
105
$125k +
53
No College
112
College
111
Adv. Degree
33

Understand Jagermeister Consumer Behavior

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Jagermeister Basket Affinity & Size

brand
basket affinity
Red Bull 68.8x
Monster Energy 31.1x
Gerber 18.9x
Canada Dry 9.3x
basket size
index
Urgent Need (1-2 Items)
93
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
91
Pantry Stocking (21+ Items)
113

Where is Jagermeister Purchased?

channels
index
Club
64
Drug
269
Food
128
Gas & Convenience
204
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.6x
Marlboro Gold Pack 2.2x
Sparkling Ice 1.7x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
154
Credit
103
Debit
81
Food Stamps
29

When is Jagermeister Purchased?

day of week
Sun
7.1%
Mon
9.2%
Tue
10.3%
Wed
11.4%
Thu
14.9%
Fri
24.6%
Sat
22.5%
time of day
Morning
7.9%
Noon
11.0%
Afternoon
32.5%
Evening
32.7%
Late
15.8%

About Our Jagermeister Consumer Insights

How do we know who buys Jagermeister? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Jagermeister consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.