Jagermeister Consumer Insights

Who buys Jagermeister? Jagermeister consumers are generally very low income, Caucasian, and adolescent age. Jagermeister consumers are more likely to purchase Jagermeister during larger pantry stocking trips. Brands such as Red Bull, Monster Energy, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Jagermeister Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$19.38
% of Basket $ (median)
41.2%
Total Basket $ (median)
$47.08

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jagermeister Consumer Demographics

demographic
index
Female
94
Male
157
<24
134
25-34
110
35-44
108
45-54
73
55-64
111
65+
15
African American
19
Asian
102
Caucasian
106
Hispanic
64
demographic
index
Has Kids
86
No Kids
132
- $20k
186
$20k-40k
109
$40k-60k
120
$60k-80k
82
$80k-100k
72
$100k-125k
105
$125k +
53
No College
112
College
111
Adv. Degree
33

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Jagermeister Basket Affinity & Size

brand
basket affinity
Red Bull 68.8x
Monster Energy 31.1x
Gerber 18.9x
Canada Dry 9.3x
basket size
index
Urgent Need (1-2 Items)
93
Express Lane (3-10 Items)
104
Fill Up (11-20 Items)
91
Pantry Stocking (21+ Items)
113

Where is Jagermeister Purchased?

channels
index
Club
64
Drug
269
Food
128
Gas & Convenience
204
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 2.6x
Marlboro Gold Pack 2.2x
Sparkling Ice 1.7x
Gold Peak 1.6x

How Did They Pay?

method
index
Cash
154
Credit
103
Debit
81
Food Stamps
29

When is Jagermeister Purchased?

day of week
Sun
7.1%
Mon
9.2%
Tue
10.3%
Wed
11.4%
Thu
14.9%
Fri
24.6%
Sat
22.5%
time of day
Morning
7.9%
Noon
11.0%
Afternoon
32.5%
Evening
32.7%
Late
15.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jagermeister consumers purchase?

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Why do Jagermeister consumers try new brands?

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Where do Jagermeister consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jagermeister Target Market

Arrow and target

Who actually buys Jagermeister? Do these consumers match the intended target market of Jagermeister?

Thought bubble

What motivates the target market to purchase Jagermeister?

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What other target market should Jagermeister look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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