Jamba Consumer Insights

Who buys Jamba? Jamba consumers are generally very high income, Asian, and adolescent age. Jamba consumers are more likely to purchase Jamba during larger pantry stocking trips. Brands such as Bertolli, Simply Juice, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Jamba Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.00
% of Basket $ (median)
6.8%
Total Basket $ (median)
$73.07

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jamba Consumer Demographics

demographic
index
Female
100
Male
99
<24
138
25-34
86
35-44
103
45-54
119
55-64
88
65+
49
African American
97
Asian
357
Caucasian
72
Hispanic
112
demographic
index
Has Kids
106
No Kids
86
- $20k
85
$20k-40k
61
$40k-60k
97
$60k-80k
75
$80k-100k
88
$100k-125k
129
$125k +
190
No College
53
College
104
Adv. Degree
137

Understand Jamba Consumer Behavior

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Jamba Basket Affinity & Size

brand
basket affinity
Bertolli 6.4x
Simply Juice 5.2x
Marie Callender's 5.2x
Yoplait Light 5.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
156
Pantry Stocking (21+ Items)
446

Where is Jamba Purchased?

channels
index
Club
451
Drug
12
Food
83
Gas & Convenience
4
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.9x
Starbucks 1.7x
Dannon Danimals 1.7x
Yoplait Light 1.6x

How Did They Pay?

method
index
Cash
79
Credit
125
Debit
92
Food Stamps
78

When is Jamba Purchased?

day of week
Sun
18.0%
Mon
14.5%
Tue
14.9%
Wed
12.4%
Thu
12.0%
Fri
13.5%
Sat
14.7%
time of day
Morning
15.2%
Noon
19.3%
Afternoon
35.0%
Evening
24.3%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jamba consumers purchase?

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Why do Jamba consumers try new brands?

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Where do Jamba consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jamba Target Market

Arrow and target

Who actually buys Jamba? Do these consumers match the intended target market of Jamba?

Thought bubble

What motivates the target market to purchase Jamba?

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What other target market should Jamba look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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