James Skinner Baking Company Consumer Insights

Who buys James Skinner Baking Company?

A James Skinner Baking Company consumer is generally very low income, Hispanic, and senior age. James Skinner Baking Company consumers are more likely to purchase James Skinner Baking Company during larger pantry stocking trips. Brands such as YoCrunch, Bertolli, and Nabisco Chips Ahoy! also tend to be purchased in the same trip. Sample consumer insights data below.

James Skinner Baking Company Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.52

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

James Skinner Baking Company Consumer Demographics

demographic
index
Female
99
Male
115
<24
76
25-34
104
35-44
92
45-54
109
55-64
108
65+
125
African American
91
Asian
55
Caucasian
102
Hispanic
128
demographic
index
Has Kids
90
No Kids
122
- $20k
145
$20k-40k
99
$40k-60k
112
$60k-80k
104
$80k-100k
83
$100k-125k
100
$125k +
66
No College
115
College
101
Adv. Degree
77

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James Skinner Baking Company Basket Affinity & Size

brand
basket affinity
YoCrunch 9.2x
Bertolli 7.3x
Nabisco Chips Ahoy! 6.9x
Breyers 6.3x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
64
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
350

Where is James Skinner Baking Company Purchased?

channels
index
Club
18
Dollar
20
Drug
2
Food
49
Gas & Convenience
8
Mass
177
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.7x
Yoplait Light 1.6x
Cadbury 1.6x
Kelloggs Frosted Mini Wheat 1.6x

How Did They Pay?

method
index
Cash
146
Credit
79
Debit
96
Food Stamps
131

When is James Skinner Baking Company Purchased?

day of week
Sun
14.9%
Mon
13.3%
Tue
11.0%
Wed
12.5%
Thu
14.7%
Fri
15.0%
Sat
18.5%
time of day
Morning
19.7%
Noon
12.1%
Afternoon
29.2%
Evening
27.4%
Late
11.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do James Skinner Baking Company consumers purchase?

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Why do James Skinner Baking Company consumers try new brands?

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Where do James Skinner Baking Company consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the James Skinner Baking Company Target Market

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Who actually buys James Skinner Baking Company? Do these consumers match the intended target market of James Skinner Baking Company?

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What motivates the target market to purchase James Skinner Baking Company?

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What other target market should James Skinner Baking Company look at?

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Which other brands have a similar target market?

About Our James Skinner Baking Company Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.