Jameson Irish Whiskey Consumer Insights

Who buys Jameson Irish Whiskey? Jameson Irish Whiskey consumers are generally very high income, Asian, and upper middle age. Jameson Irish Whiskey consumers are more likely to purchase Jameson Irish Whiskey during larger pantry stocking trips. Brands such as Canada Dry, 7Up, and Tropicana also tend to be purchased in the same trip. Sample consumer insights data below.

Jameson Irish Whiskey Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$23.90
% of Basket $ (median)
46.7%
Total Basket $ (median)
$51.18

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Jameson Irish Whiskey Consumer Demographics

demographic
index
Female
94
Male
163
<24
90
25-34
112
35-44
92
45-54
114
55-64
78
65+
76
African American
51
Asian
214
Caucasian
95
Hispanic
69
demographic
index
Has Kids
81
No Kids
142
- $20k
76
$20k-40k
85
$40k-60k
88
$60k-80k
111
$80k-100k
82
$100k-125k
119
$125k +
140
No College
72
College
107
Adv. Degree
101

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Jameson Irish Whiskey Basket Affinity & Size

brand
basket affinity
Canada Dry 42.3x
7Up 15.0x
Tropicana 10.3x
Bud Light 10.3x
basket size
index
Urgent Need (1-2 Items)
94
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
93
Pantry Stocking (21+ Items)
106

Where is Jameson Irish Whiskey Purchased?

channels
index
Club
161
Dollar
7
Drug
180
Food
157
Gas & Convenience
160
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Oroweat 1.6x
Red Bull 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
109
Credit
137
Debit
74
Food Stamps
11

When is Jameson Irish Whiskey Purchased?

day of week
Sun
9.7%
Mon
9.3%
Tue
10.6%
Wed
12.0%
Thu
12.1%
Fri
20.2%
Sat
26.0%
time of day
Morning
10.7%
Noon
15.1%
Afternoon
32.1%
Evening
33.4%
Late
8.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jameson Irish Whiskey consumers purchase?

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Why do Jameson Irish Whiskey consumers try new brands?

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Where do Jameson Irish Whiskey consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jameson Irish Whiskey Target Market

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Who actually buys Jameson Irish Whiskey? Do these consumers match the intended target market of Jameson Irish Whiskey?

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What motivates the target market to purchase Jameson Irish Whiskey?

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What other target market should Jameson Irish Whiskey look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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