Jameson Irish Whiskey Consumer Insights

Who buys Jameson Irish Whiskey?

A Jameson Irish Whiskey consumer is generally very high income, Asian, and upper middle age. Jameson Irish Whiskey consumers are more likely to purchase Jameson Irish Whiskey during larger pantry stocking trips. Brands such as Canada Dry, 7Up, and Tropicana also tend to be purchased in the same trip. See sample consumer insights data below.

Jameson Irish Whiskey Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$23.90
% of Basket $ (median)
46.7%
Total Basket $ (median)
$51.18

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jameson Irish Whiskey Consumer Demographics

demographic
index
Female
94
Male
163
<24
90
25-34
112
35-44
92
45-54
114
55-64
78
65+
76
African American
51
Asian
214
Caucasian
95
Hispanic
69
demographic
index
Has Kids
81
No Kids
142
- $20k
76
$20k-40k
85
$40k-60k
88
$60k-80k
111
$80k-100k
82
$100k-125k
119
$125k +
140
No College
72
College
107
Adv. Degree
101

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Jameson Irish Whiskey Basket Affinity & Size

brand
basket affinity
Canada Dry 42.3x
7Up 15.0x
Tropicana 10.3x
Bud Light 10.3x
basket size
index
Urgent Need (1-2 Items)
94
Express Lane (3-10 Items)
105
Fill Up (11-20 Items)
93
Pantry Stocking (21+ Items)
106

Where is Jameson Irish Whiskey Purchased?

channels
index
Club
161
Dollar
7
Drug
180
Food
157
Gas & Convenience
160
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Oroweat 1.6x
Red Bull 1.5x
Monster Energy 1.5x

How Did They Pay?

method
index
Cash
109
Credit
137
Debit
74
Food Stamps
11

When is Jameson Irish Whiskey Purchased?

day of week
Sun
9.7%
Mon
9.3%
Tue
10.6%
Wed
12.0%
Thu
12.1%
Fri
20.2%
Sat
26.0%
time of day
Morning
10.7%
Noon
15.1%
Afternoon
32.1%
Evening
33.4%
Late
8.7%

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Find Answers to Questions

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Which brands do Jameson Irish Whiskey consumers switch to?

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Why do consumers stop buying Jameson Irish Whiskey products?

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Which retailers do Jameson Irish Whiskey shoppers prefer to shop at?

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What motivates consumers to try Jameson Irish Whiskey products?

Research the Jameson Irish Whiskey Target Market

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Who actually buys Jameson Irish Whiskey? Do these consumers match the intended target market of Jameson Irish Whiskey?

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What motivates the target market to buy Jameson Irish Whiskey?

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What other target market should Jameson Irish Whiskey look at?

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Which other brands have a similar target market?

About Our Jameson Irish Whiskey Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.