Janes Krazy Mixed Up Consumer Insights

Who buys Janes Krazy Mixed Up?

A Janes Krazy Mixed Up consumer is generally very low income, Hispanic, and young adult age. Janes Krazy Mixed Up consumers are more likely to purchase Janes Krazy Mixed Up during larger pantry stocking trips. Brands such as Oral-B, Softsoap, and Olay also tend to be purchased in the same trip. Sample consumer insights data below.

Janes Krazy Mixed Up Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.6%
Total Basket $ (median)
$63.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Janes Krazy Mixed Up Consumer Demographics

demographic
index
Female
101
Male
92
<24
110
25-34
141
35-44
84
45-54
90
55-64
75
65+
57
African American
99
Asian
80
Caucasian
99
Hispanic
122
demographic
index
Has Kids
96
No Kids
109
- $20k
158
$20k-40k
124
$40k-60k
91
$60k-80k
130
$80k-100k
84
$100k-125k
69
$125k +
46
No College
135
College
98
Adv. Degree
68

Understand Janes Krazy Mixed Up Consumer Behavior

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Janes Krazy Mixed Up Basket Affinity & Size

brand
basket affinity
Oral-B 9.8x
Softsoap 9.0x
Olay 8.3x
Suave 7.5x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
190
Pantry Stocking (21+ Items)
403

Where is Janes Krazy Mixed Up Purchased?

channels
index
Food
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 1.6x
Hawaiian Punch 1.6x
Farmers Market 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
76
Credit
86
Debit
126
Food Stamps
115

When is Janes Krazy Mixed Up Purchased?

day of week
Sun
19.4%
Mon
11.7%
Tue
11.3%
Wed
11.2%
Thu
12.5%
Fri
16.6%
Sat
17.4%
time of day
Morning
12.3%
Noon
18.3%
Afternoon
34.4%
Evening
23.4%
Late
11.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Janes Krazy Mixed Up consumers purchase?

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Why do Janes Krazy Mixed Up consumers try new brands?

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Where do Janes Krazy Mixed Up consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Janes Krazy Mixed Up Target Market

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Who actually buys Janes Krazy Mixed Up? Do these consumers match the intended target market of Janes Krazy Mixed Up?

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What motivates the target market to purchase Janes Krazy Mixed Up?

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What other target market should Janes Krazy Mixed Up look at?

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Which other brands have a similar target market?

About Our Janes Krazy Mixed Up Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.