Jarlsberg Consumer Insights

Who buys Jarlsberg? Jarlsberg consumers are generally very high income, Hispanic, and senior age. Jarlsberg consumers are more likely to purchase Jarlsberg during larger pantry stocking trips. Brands such as Sabra, Perdue, and Boars Head also tend to be purchased in the same trip. Sample consumer insights data below.

Jarlsberg Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.71
% of Basket $ (median)
6.7%
Total Basket $ (median)
$84.89

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jarlsberg Consumer Demographics

demographic
index
Female
94
Male
155
<24
80
25-34
62
35-44
90
45-54
120
55-64
172
65+
278
African American
29
Asian
102
Caucasian
103
Hispanic
104
demographic
index
Has Kids
79
No Kids
146
- $20k
54
$20k-40k
51
$40k-60k
86
$60k-80k
107
$80k-100k
102
$100k-125k
133
$125k +
177
No College
63
College
95
Adv. Degree
169

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Jarlsberg Basket Affinity & Size

brand
basket affinity
Sabra 12.6x
Perdue 10.9x
Boars Head 9.6x
Snyders Of Hanover 9.4x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
55
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
373

Where is Jarlsberg Purchased?

channels
index
Club
385
Drug
1
Food
169
Gas & Convenience
9
Mass
6
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sabra 1.8x
Boars Head 1.7x
Smart Balance 1.7x
Eggland's Best 1.6x

How Did They Pay?

method
index
Cash
61
Credit
144
Debit
90
Food Stamps
29

When is Jarlsberg Purchased?

day of week
Sun
16.8%
Mon
12.4%
Tue
11.7%
Wed
11.8%
Thu
12.9%
Fri
15.3%
Sat
19.1%
time of day
Morning
13.0%
Noon
21.3%
Afternoon
38.6%
Evening
24.3%
Late
2.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jarlsberg consumers purchase?

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Why do Jarlsberg consumers try new brands?

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Where do Jarlsberg consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jarlsberg Target Market

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Who actually buys Jarlsberg? Do these consumers match the intended target market of Jarlsberg?

Thought bubble

What motivates the target market to purchase Jarlsberg?

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What other target market should Jarlsberg look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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