Jarritos Consumer Insights

Who buys Jarritos?

A Jarritos consumer is generally very low income, Hispanic, and adolescent age. Jarritos consumers are more likely to purchase Jarritos during larger pantry stocking trips. Brands such as Goya, Bar-S, and Bolthouse Farms also tend to be purchased in the same trip. Sample consumer insights data below.

Jarritos Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.38
% of Basket $ (median)
3.4%
Total Basket $ (median)
$40.24

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jarritos Consumer Demographics

demographic
index
Female
98
Male
118
<24
247
25-34
127
35-44
98
45-54
76
55-64
52
65+
26
African American
76
Asian
132
Caucasian
54
Hispanic
494
demographic
index
Has Kids
110
No Kids
76
- $20k
209
$20k-40k
162
$40k-60k
97
$60k-80k
65
$80k-100k
75
$100k-125k
72
$125k +
56
No College
137
College
101
Adv. Degree
53

Understand Jarritos Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jarritos Basket Affinity & Size

brand
basket affinity
Goya 9.5x
Bar-S 7.3x
Bolthouse Farms 6.3x
Blue Bonnet 5.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
400

Where is Jarritos Purchased?

channels
index
Club
46
Dollar
113
Drug
47
Food
158
Gas & Convenience
43
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bar-S 1.7x
Red Bull 1.6x
Monster Energy 1.6x
Post Honey Bunches Of Oats 1.6x

How Did They Pay?

method
index
Cash
181
Credit
60
Debit
84
Food Stamps
218

When is Jarritos Purchased?

day of week
Sun
17.7%
Mon
14.5%
Tue
11.9%
Wed
11.9%
Thu
10.7%
Fri
12.7%
Sat
20.6%
time of day
Morning
11.1%
Noon
14.6%
Afternoon
35.1%
Evening
29.8%
Late
9.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Jarritos consumers purchase?

check mark

Why do Jarritos consumers try new brands?

check mark

Where do Jarritos consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jarritos Target Market

Arrow and target

Who actually buys Jarritos? Do these consumers match the intended target market of Jarritos?

Thought bubble

What motivates the target market to purchase Jarritos?

magnifying glass

What other target market should Jarritos look at?

venn diagram

Which other brands have a similar target market?

About Our Jarritos Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.