Ja-Ru Consumer Insights

Who buys Ja-Ru?

A Ja-Ru consumer is generally very low income, Caucasian, and young adult age. Ja-Ru consumers are more likely to purchase Ja-Ru during larger pantry stocking trips. Brands such as Crayola, Skittles, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Ja-Ru Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.47

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ja-Ru Consumer Demographics

demographic
index
Female
102
Male
77
<24
56
25-34
113
35-44
111
45-54
85
55-64
68
65+
58
African American
87
Asian
45
Caucasian
108
Hispanic
97
demographic
index
Has Kids
121
No Kids
54
- $20k
110
$20k-40k
109
$40k-60k
106
$60k-80k
104
$80k-100k
102
$100k-125k
85
$125k +
79
No College
117
College
99
Adv. Degree
86

Understand Ja-Ru Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ja-Ru Basket Affinity & Size

brand
basket affinity
Crayola 15.1x
Skittles 7.8x
Reese's Peanut Butter Cups 6.5x
Johnsonville 5.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
240

Where is Ja-Ru Purchased?

channels
index
Beauty
11
Dollar
2019
Drug
143
Food
14
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marlboro Gold Pack 1.7x
Diet Mountain Dew 1.7x
Kool-Aid 1.7x

How Did They Pay?

method
index
Cash
137
Credit
93
Debit
94
Food Stamps
77

When is Ja-Ru Purchased?

day of week
Sun
14.9%
Mon
11.8%
Tue
11.2%
Wed
10.9%
Thu
11.8%
Fri
17.8%
Sat
21.7%
time of day
Morning
15.0%
Noon
17.7%
Afternoon
34.8%
Evening
26.9%
Late
5.6%

Get More Ja-Ru Data

Better understand Ja-Ru consumers with the latest demographic and purchase data.

Get Data - Contact Us

example graph leakage tree

Find Answers to Questions

One arrow going a different direction

Which brands do Ja-Ru consumers switch to?

Stop sign

Why do consumers stop buying Ja-Ru products?

Store front

Which retailers do Ja-Ru shoppers prefer to shop at?

Sale sign

What motivates consumers to try Ja-Ru products?

Research the Ja-Ru Target Market

Arrow and target

Who actually buys Ja-Ru? Do these consumers match the intended target market of Ja-Ru?

Thought bubble

What motivates the target market to buy Ja-Ru?

Magnifying glass

What other target market should Ja-Ru look at?

Venn diagram

Which other brands have a similar target market?

About Our Ja-Ru Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.