Ja-Ru Consumer Insights

Who buys Ja-Ru? A Ja-Ru consumer is generally very low income, Caucasian, and young adult age. Ja-Ru consumers are more likely to purchase Ja-Ru during larger pantry stocking trips. Brands such as Crayola, Skittles, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. Sample consumer insights data below.

Ja-Ru Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.47

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ja-Ru Consumer Demographics

demographic
index
Female
102
Male
77
<24
56
25-34
113
35-44
111
45-54
85
55-64
68
65+
58
African American
87
Asian
45
Caucasian
108
Hispanic
97
demographic
index
Has Kids
121
No Kids
54
- $20k
110
$20k-40k
109
$40k-60k
106
$60k-80k
104
$80k-100k
102
$100k-125k
85
$125k +
79
No College
117
College
99
Adv. Degree
86

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Ja-Ru Basket Affinity & Size

brand
basket affinity
Crayola 15.1x
Skittles 7.8x
Reese's Peanut Butter Cups 6.5x
Johnsonville 5.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
240

Where is Ja-Ru Purchased?

channels
index
Beauty
11
Dollar
2019
Drug
143
Food
14
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marlboro Gold Pack 1.7x
Diet Mountain Dew 1.7x
Kool-Aid 1.7x

How Did They Pay?

method
index
Cash
137
Credit
93
Debit
94
Food Stamps
77

When is Ja-Ru Purchased?

day of week
Sun
14.9%
Mon
11.8%
Tue
11.2%
Wed
10.9%
Thu
11.8%
Fri
17.8%
Sat
21.7%
time of day
Morning
15.0%
Noon
17.7%
Afternoon
34.8%
Evening
26.9%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ja-Ru consumers purchase?

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Why do Ja-Ru consumers try new brands?

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Where do Ja-Ru consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ja-Ru Target Market

Arrow and target

Who actually buys Ja-Ru? Do these consumers match the intended target market of Ja-Ru?

Thought bubble

What motivates the target market to purchase Ja-Ru?

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What other target market should Ja-Ru look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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