Ja-Ru Consumer Insights

Who buys Ja-Ru?

A Ja-Ru consumer is generally very low income, Caucasian, and young adult age. Ja-Ru consumers are more likely to purchase Ja-Ru during larger pantry stocking trips. Brands such as Crayola, Skittles, and Reese's Peanut Butter Cups also tend to be purchased in the same trip. See sample consumer insights data below.

Ja-Ru Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
6.5%
Total Basket $ (median)
$30.47

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ja-Ru Consumer Demographics

demographic
index
Female
102
Male
77
<24
56
25-34
113
35-44
111
45-54
85
55-64
68
65+
58
African American
87
Asian
45
Caucasian
108
Hispanic
97
demographic
index
Has Kids
121
No Kids
54
- $20k
110
$20k-40k
109
$40k-60k
106
$60k-80k
104
$80k-100k
102
$100k-125k
85
$125k +
79
No College
117
College
99
Adv. Degree
86

Understand Ja-Ru Consumer Behavior

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Ja-Ru Basket Affinity & Size

brand
basket affinity
Crayola 15.1x
Skittles 7.8x
Reese's Peanut Butter Cups 6.5x
Johnsonville 5.6x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
240

Where is Ja-Ru Purchased?

channels
index
Beauty
11
Dollar
2019
Drug
143
Food
14
Mass
105
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.7x
Marlboro Gold Pack 1.7x
Diet Mountain Dew 1.7x
Kool-Aid 1.7x

How Did They Pay?

method
index
Cash
137
Credit
93
Debit
94
Food Stamps
77

When is Ja-Ru Purchased?

day of week
Sun
14.9%
Mon
11.8%
Tue
11.2%
Wed
10.9%
Thu
11.8%
Fri
17.8%
Sat
21.7%
time of day
Morning
15.0%
Noon
17.7%
Afternoon
34.8%
Evening
26.9%
Late
5.6%

About Our Ja-Ru Consumer Insights

How do we know who buys Ja-Ru? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ja-Ru consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.