Java Monster Consumer Insights

Who buys Java Monster?

A Java Monster consumer is generally very low income, Caucasian, and young adult age. Java Monster consumers are more likely to purchase Java Monster during small to mid sized trips. Brands such as Monster Energy, Marlboro Gold Pack, and Red Bull also tend to be purchased in the same trip. See sample consumer insights data below.

Java Monster Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.79
% of Basket $ (median)
26.4%
Total Basket $ (median)
$10.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Java Monster Consumer Demographics

demographic
index
Female
95
Male
150
<24
79
25-34
129
35-44
95
45-54
80
55-64
113
65+
18
African American
19
Asian
50
Caucasian
119
Hispanic
31
demographic
index
Has Kids
89
No Kids
124
- $20k
197
$20k-40k
142
$40k-60k
110
$60k-80k
96
$80k-100k
96
$100k-125k
22
$125k +
48
No College
136
College
106
Adv. Degree
30

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Java Monster Basket Affinity & Size

brand
basket affinity
Monster Energy 36.4x
Marlboro Gold Pack 18.6x
Red Bull 12.2x
Marlboro 7.7x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
76
Pantry Stocking (21+ Items)
82

Where is Java Monster Purchased?

channels
index
Club
128
Dollar
1059
Drug
57
Food
46
Gas & Convenience
2257
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.4x
Red Bull 2.1x
Marlboro 2.1x
Marlboro Gold Pack 2.0x

How Did They Pay?

method
index
Cash
131
Credit
89
Debit
96
Food Stamps
113

When is Java Monster Purchased?

day of week
Sun
13.9%
Mon
12.5%
Tue
12.8%
Wed
13.7%
Thu
13.2%
Fri
17.3%
Sat
16.7%
time of day
Morning
28.1%
Noon
12.8%
Afternoon
29.1%
Evening
21.2%
Late
8.8%

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Find Answers to Questions

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Which brands do Java Monster consumers switch to?

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Why do consumers stop buying Java Monster products?

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Which retailers do Java Monster shoppers prefer to shop at?

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What motivates consumers to try Java Monster products?

Research the Java Monster Target Market

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Who actually buys Java Monster? Do these consumers match the intended target market of Java Monster?

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What motivates the target market to buy Java Monster?

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What other target market should Java Monster look at?

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Which other brands have a similar target market?

About Our Java Monster Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.