Java Monster Consumer Insights

Who buys Java Monster? A Java Monster consumer is generally very low income, Caucasian, and young adult age. Java Monster consumers are more likely to purchase Java Monster during small to mid sized trips. Brands such as Monster Energy, Marlboro Gold Pack, and Red Bull also tend to be purchased in the same trip. Sample consumer insights data below.

Java Monster Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.79
% of Basket $ (median)
26.4%
Total Basket $ (median)
$10.55

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Java Monster Consumer Demographics

demographic
index
Female
95
Male
150
<24
79
25-34
129
35-44
95
45-54
80
55-64
113
65+
18
African American
19
Asian
50
Caucasian
119
Hispanic
31
demographic
index
Has Kids
89
No Kids
124
- $20k
197
$20k-40k
142
$40k-60k
110
$60k-80k
96
$80k-100k
96
$100k-125k
22
$125k +
48
No College
136
College
106
Adv. Degree
30

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Java Monster Basket Affinity & Size

brand
basket affinity
Monster Energy 36.4x
Marlboro Gold Pack 18.6x
Red Bull 12.2x
Marlboro 7.7x
basket size
index
Urgent Need (1-2 Items)
75
Express Lane (3-10 Items)
131
Fill Up (11-20 Items)
76
Pantry Stocking (21+ Items)
82

Where is Java Monster Purchased?

channels
index
Club
128
Dollar
1059
Drug
57
Food
46
Gas & Convenience
2257
Mass
29
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Monster Energy 2.4x
Red Bull 2.1x
Marlboro 2.1x
Marlboro Gold Pack 2.0x

How Did They Pay?

method
index
Cash
131
Credit
89
Debit
96
Food Stamps
113

When is Java Monster Purchased?

day of week
Sun
13.9%
Mon
12.5%
Tue
12.8%
Wed
13.7%
Thu
13.2%
Fri
17.3%
Sat
16.7%
time of day
Morning
28.1%
Noon
12.8%
Afternoon
29.1%
Evening
21.2%
Late
8.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Java Monster consumers purchase?

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Why do Java Monster consumers try new brands?

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Where do Java Monster consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Java Monster Target Market

Arrow and target

Who actually buys Java Monster? Do these consumers match the intended target market of Java Monster?

Thought bubble

What motivates the target market to purchase Java Monster?

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What other target market should Java Monster look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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