Jays Oke Doke Consumer Insights

Who buys Jays Oke Doke?

A Jays Oke Doke consumer is generally very low income, African American, and older age. Jays Oke Doke consumers are more likely to purchase Jays Oke Doke during larger pantry stocking trips. Brands such as YoCrunch, Kelloggs Pop Tarts, and Lays Wavy also tend to be purchased in the same trip. See sample consumer insights data below.

Jays Oke Doke Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.78
% of Basket $ (median)
5.1%
Total Basket $ (median)
$54.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jays Oke Doke Consumer Demographics

demographic
index
Female
102
Male
77
<24
79
25-34
75
35-44
89
45-54
138
55-64
138
65+
134
African American
123
Asian
27
Caucasian
110
Hispanic
78
demographic
index
Has Kids
95
No Kids
112
- $20k
135
$20k-40k
105
$40k-60k
90
$60k-80k
111
$80k-100k
109
$100k-125k
83
$125k +
78
No College
109
College
100
Adv. Degree
90

Understand Jays Oke Doke Consumer Behavior

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Jays Oke Doke Basket Affinity & Size

brand
basket affinity
YoCrunch 6.2x
Kelloggs Pop Tarts 5.9x
Lays Wavy 5.9x
Snyders Of Hanover 5.8x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
59
Fill Up (11-20 Items)
163
Pantry Stocking (21+ Items)
380

Where is Jays Oke Doke Purchased?

channels
index
Dollar
55
Drug
200
Food
86
Gas & Convenience
37
Mass
123
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.0x
Twizzlers 1.9x
Diet Mountain Dew 1.8x
Yoplait Light 1.7x

How Did They Pay?

method
index
Cash
138
Credit
99
Debit
75
Food Stamps
166

When is Jays Oke Doke Purchased?

day of week
Sun
15.0%
Mon
11.7%
Tue
11.7%
Wed
12.4%
Thu
13.7%
Fri
17.7%
Sat
17.9%
time of day
Morning
14.9%
Noon
17.0%
Afternoon
33.9%
Evening
27.5%
Late
6.7%

Get More Jays Oke Doke Data

Contact us for the latest Jays Oke Doke consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jays Oke Doke consumers switch to?

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Why do consumers stop buying Jays Oke Doke products?

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Which retailers do Jays Oke Doke shoppers prefer to shop at?

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What motivates consumers to try Jays Oke Doke products?

Research the Jays Oke Doke Target Market

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Who actually buys Jays Oke Doke? Do these consumers match the intended target market of Jays Oke Doke?

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What motivates the target market to buy Jays Oke Doke?

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What other target market should Jays Oke Doke look at?

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Which other brands have a similar target market?

About Our Jays Oke Doke Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.