Jazwares Consumer Insights

Who buys Jazwares?

A Jazwares consumer is generally slightly higher income, Caucasian, and lower middle age. Jazwares consumers are more likely to purchase Jazwares during larger pantry stocking trips. Brands such as Crayola, Hershey's Kisses, and Lindt also tend to be purchased in the same trip. See sample consumer insights data below.

Jazwares Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$14.97
% of Basket $ (median)
21.9%
Total Basket $ (median)
$68.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jazwares Consumer Demographics

demographic
index
Female
103
Male
67
<24
42
25-34
97
35-44
134
45-54
74
55-64
44
65+
47
African American
55
Asian
68
Caucasian
105
Hispanic
101
demographic
index
Has Kids
129
No Kids
35
- $20k
86
$20k-40k
78
$40k-60k
109
$60k-80k
105
$80k-100k
120
$100k-125k
90
$125k +
105
No College
123
College
96
Adv. Degree
91

Understand Jazwares Consumer Behavior

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Jazwares Basket Affinity & Size

brand
basket affinity
Crayola 13.4x
Hershey's Kisses 10.8x
Lindt 9.0x
Gatorade G2 8.9x
basket size
index
Urgent Need (1-2 Items)
47
Express Lane (3-10 Items)
90
Fill Up (11-20 Items)
135
Pantry Stocking (21+ Items)
218

Where is Jazwares Purchased?

channels
index
Drug
43
Food
1
Mass
212
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Dannon Danimals 1.9x
Yoplait Go-Gurt 1.8x
Cinnamon Toast Crunch 1.5x
Cadbury 1.5x

How Did They Pay?

method
index
Cash
107
Credit
81
Debit
125
Food Stamps
35

When is Jazwares Purchased?

day of week
Sun
14.4%
Mon
10.3%
Tue
10.9%
Wed
8.6%
Thu
12.7%
Fri
18.1%
Sat
25.1%
time of day
Morning
11.4%
Noon
16.7%
Afternoon
37.6%
Evening
28.4%
Late
5.8%

Get More Jazwares Data

Contact us for the latest Jazwares consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jazwares consumers switch to?

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Why do consumers stop buying Jazwares products?

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Which retailers do Jazwares shoppers prefer to shop at?

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What motivates consumers to try Jazwares products?

Research the Jazwares Target Market

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Who actually buys Jazwares? Do these consumers match the intended target market of Jazwares?

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What motivates the target market to purchase Jazwares?

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What other target market should Jazwares look at?

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Which other brands have a similar target market?

About Our Jazwares Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.