Jello Consumer Insights

Who buys Jello?

A Jello consumer is generally very high income, Caucasian, and senior age. Jello consumers are more likely to purchase Jello during larger pantry stocking trips. Brands such as Cool Whip, Duncan Hines, and Betty Crocker also tend to be purchased in the same trip. See sample consumer insights data below.

Jello Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.14
% of Basket $ (median)
3.7%
Total Basket $ (median)
$58.59

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jello Consumer Demographics

demographic
index
Female
101
Male
93
<24
86
25-34
83
35-44
98
45-54
110
55-64
128
65+
150
African American
73
Asian
64
Caucasian
107
Hispanic
93
demographic
index
Has Kids
95
No Kids
110
- $20k
89
$20k-40k
94
$40k-60k
100
$60k-80k
101
$80k-100k
104
$100k-125k
103
$125k +
106
No College
103
College
99
Adv. Degree
103

Understand Jello Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jello Basket Affinity & Size

brand
basket affinity
Cool Whip 16.1x
Duncan Hines 6.8x
Betty Crocker 4.1x
Keebler 4.1x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
468

Where is Jello Purchased?

channels
index
Beauty
2
Club
12
Dollar
89
Drug
27
Food
166
Gas & Convenience
14
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cool Whip 1.3x
Yoplait Light 1.2x
Duncan Hines 1.2x
Armour 1.2x

How Did They Pay?

method
index
Cash
113
Credit
100
Debit
94
Food Stamps
108

When is Jello Purchased?

day of week
Sun
17.0%
Mon
13.2%
Tue
12.5%
Wed
12.6%
Thu
12.2%
Fri
15.2%
Sat
17.3%
time of day
Morning
14.8%
Noon
16.5%
Afternoon
34.7%
Evening
27.2%
Late
6.8%

Get More Jello Data

Contact us for the latest Jello consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Jello consumers switch to?

Stop sign

Why do consumers stop buying Jello products?

Store front

Which retailers do Jello shoppers prefer to shop at?

Sale sign

What motivates consumers to try Jello products?

Research the Jello Target Market

Arrow and target

Who actually buys Jello? Do these consumers match the intended target market of Jello?

Thought bubble

What motivates the target market to buy Jello?

Magnifying glass

What other target market should Jello look at?

Venn diagram

Which other brands have a similar target market?

About Our Jello Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.