Jelly Beans Consumer Insights

Who buys Jelly Beans?

A Jelly Beans consumer is generally higher income, Caucasian, and senior age. Jelly Beans consumers are more likely to purchase Jelly Beans during larger pantry stocking trips. Brands such as Reese's, Cadbury, and Skittles also tend to be purchased in the same trip. Sample consumer insights data below.

Jelly Beans Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
4.5%
Total Basket $ (median)
$44.29

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jelly Beans Consumer Demographics

demographic
index
Female
99
Male
108
<24
66
25-34
78
35-44
102
45-54
121
55-64
103
65+
167
African American
66
Asian
51
Caucasian
110
Hispanic
67
demographic
index
Has Kids
100
No Kids
99
- $20k
111
$20k-40k
83
$40k-60k
99
$60k-80k
98
$80k-100k
101
$100k-125k
118
$125k +
103
No College
107
College
95
Adv. Degree
116

Understand Jelly Beans Consumer Behavior

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Jelly Beans Basket Affinity & Size

brand
basket affinity
Reese's 23.1x
Cadbury 23.1x
Skittles 15.4x
Hershey's Kisses 10.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
356

Where is Jelly Beans Purchased?

channels
index
Club
21
Dollar
676
Drug
19
Food
116
Gas & Convenience
80
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.6x
Yoplait Light 1.4x
General Mills Fiber One 1.4x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
96
Credit
115
Debit
93
Food Stamps
73

When is Jelly Beans Purchased?

day of week
Sun
14.2%
Mon
12.0%
Tue
11.8%
Wed
13.2%
Thu
12.9%
Fri
17.0%
Sat
18.9%
time of day
Morning
15.4%
Noon
17.8%
Afternoon
34.6%
Evening
24.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jelly Beans consumers purchase?

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Why do Jelly Beans consumers try new brands?

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Where do Jelly Beans consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jelly Beans Target Market

Arrow and target

Who actually buys Jelly Beans? Do these consumers match the intended target market of Jelly Beans?

Thought bubble

What motivates the target market to purchase Jelly Beans?

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What other target market should Jelly Beans look at?

venn diagram

Which other brands have a similar target market?

About Our Jelly Beans Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.