Jelly Belly Consumer Insights

Who buys Jelly Belly?

A Jelly Belly consumer is generally very high income, Caucasian, and senior age. Jelly Belly consumers are more likely to purchase Jelly Belly during larger pantry stocking trips. Brands such as Skittles, Lindt, and Cadbury also tend to be purchased in the same trip. See sample consumer insights data below.

Jelly Belly Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.97
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jelly Belly Consumer Demographics

demographic
index
Female
101
Male
90
<24
53
25-34
83
35-44
110
45-54
107
55-64
99
65+
122
African American
51
Asian
101
Caucasian
105
Hispanic
73
demographic
index
Has Kids
104
No Kids
91
- $20k
72
$20k-40k
81
$40k-60k
90
$60k-80k
97
$80k-100k
110
$100k-125k
117
$125k +
138
No College
84
College
101
Adv. Degree
114

Understand Jelly Belly Consumer Behavior

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Jelly Belly Basket Affinity & Size

brand
basket affinity
Skittles 13.6x
Lindt 12.1x
Cadbury 11.8x
Hershey's Kisses 11.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
285

Where is Jelly Belly Purchased?

channels
index
Club
280
Dollar
364
Drug
91
Food
64
Gas & Convenience
29
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Yoplait Go-Gurt 1.4x
Twizzlers 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
82
Credit
112
Debit
104
Food Stamps
66

When is Jelly Belly Purchased?

day of week
Sun
14.9%
Mon
12.5%
Tue
12.6%
Wed
13.2%
Thu
11.7%
Fri
16.3%
Sat
18.7%
time of day
Morning
12.7%
Noon
19.0%
Afternoon
39.0%
Evening
24.4%
Late
4.9%

About Our Jelly Belly Consumer Insights

How do we know who buys Jelly Belly? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Jelly Belly consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.