Jelly Belly Consumer Insights

Who buys Jelly Belly? Jelly Belly consumers are generally very high income, Caucasian, and senior age. Jelly Belly consumers are more likely to purchase Jelly Belly during larger pantry stocking trips. Brands such as Skittles, Lindt, and Cadbury also tend to be purchased in the same trip. Sample consumer insights data below.

Jelly Belly Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.97
% of Basket $ (median)
7.4%
Total Basket $ (median)
$40.22

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jelly Belly Consumer Demographics

demographic
index
Female
101
Male
90
<24
53
25-34
83
35-44
110
45-54
107
55-64
99
65+
122
African American
51
Asian
101
Caucasian
105
Hispanic
73
demographic
index
Has Kids
104
No Kids
91
- $20k
72
$20k-40k
81
$40k-60k
90
$60k-80k
97
$80k-100k
110
$100k-125k
117
$125k +
138
No College
84
College
101
Adv. Degree
114

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Jelly Belly Basket Affinity & Size

brand
basket affinity
Skittles 13.6x
Lindt 12.1x
Cadbury 11.8x
Hershey's Kisses 11.7x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
285

Where is Jelly Belly Purchased?

channels
index
Club
280
Dollar
364
Drug
91
Food
64
Gas & Convenience
29
Mass
79
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Nabisco Triscuit 1.4x
Yoplait Go-Gurt 1.4x
Twizzlers 1.4x
Yoplait Light 1.3x

How Did They Pay?

method
index
Cash
82
Credit
112
Debit
104
Food Stamps
66

When is Jelly Belly Purchased?

day of week
Sun
14.9%
Mon
12.5%
Tue
12.6%
Wed
13.2%
Thu
11.7%
Fri
16.3%
Sat
18.7%
time of day
Morning
12.7%
Noon
19.0%
Afternoon
39.0%
Evening
24.4%
Late
4.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jelly Belly consumers purchase?

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Why do Jelly Belly consumers try new brands?

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Where do Jelly Belly consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jelly Belly Target Market

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Who actually buys Jelly Belly? Do these consumers match the intended target market of Jelly Belly?

Thought bubble

What motivates the target market to purchase Jelly Belly?

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What other target market should Jelly Belly look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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