Jennie-O Consumer Insights

Who buys Jennie-O?

A Jennie-O consumer is generally slightly lower income, African American, and young adult age. Jennie-O consumers are more likely to purchase Jennie-O during larger pantry stocking trips. Brands such as Archer Farms, Old El Paso, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

Jennie-O Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$74.21

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jennie-O Consumer Demographics

demographic
index
Female
100
Male
105
<24
92
25-34
114
35-44
103
45-54
87
55-64
85
65+
68
African American
151
Asian
69
Caucasian
93
Hispanic
149
demographic
index
Has Kids
102
No Kids
96
- $20k
88
$20k-40k
103
$40k-60k
104
$60k-80k
103
$80k-100k
96
$100k-125k
103
$125k +
93
No College
81
College
104
Adv. Degree
103

Understand Jennie-O Consumer Behavior

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Jennie-O Basket Affinity & Size

brand
basket affinity
Archer Farms 4.5x
Old El Paso 4.4x
Oroweat 4.4x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
496

Where is Jennie-O Purchased?

channels
index
Club
82
Dollar
17
Drug
24
Food
92
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.4x
Oroweat 1.4x
Taylor Farms 1.3x
Silk 1.3x

How Did They Pay?

method
index
Cash
109
Credit
88
Debit
102
Food Stamps
144

When is Jennie-O Purchased?

day of week
Sun
20.1%
Mon
14.1%
Tue
12.6%
Wed
11.3%
Thu
10.6%
Fri
13.8%
Sat
17.5%
time of day
Morning
14.6%
Noon
17.0%
Afternoon
35.6%
Evening
26.9%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jennie-O consumers purchase?

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Why do Jennie-O consumers try new brands?

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Where do Jennie-O consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jennie-O Target Market

Arrow and target

Who actually buys Jennie-O? Do these consumers match the intended target market of Jennie-O?

Thought bubble

What motivates the target market to purchase Jennie-O?

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What other target market should Jennie-O look at?

venn diagram

Which other brands have a similar target market?

About Our Jennie-O Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.