Jennie-O Consumer Insights

Who buys Jennie-O?

A Jennie-O consumer is generally slightly lower income, African American, and young adult age. Jennie-O consumers are more likely to purchase Jennie-O during larger pantry stocking trips. Brands such as Archer Farms, Old El Paso, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

Jennie-O Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.7%
Total Basket $ (median)
$74.21

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jennie-O Consumer Demographics

demographic
index
Female
100
Male
105
<24
92
25-34
114
35-44
103
45-54
87
55-64
85
65+
68
African American
151
Asian
69
Caucasian
93
Hispanic
149
demographic
index
Has Kids
102
No Kids
96
- $20k
88
$20k-40k
103
$40k-60k
104
$60k-80k
103
$80k-100k
96
$100k-125k
103
$125k +
93
No College
81
College
104
Adv. Degree
103

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Jennie-O Basket Affinity & Size

brand
basket affinity
Archer Farms 4.5x
Old El Paso 4.4x
Oroweat 4.4x
Birds Eye Steamfresh 4.4x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
36
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
496

Where is Jennie-O Purchased?

channels
index
Club
82
Dollar
17
Drug
24
Food
92
Gas & Convenience
2
Mass
129
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.4x
Oroweat 1.4x
Taylor Farms 1.3x
Silk 1.3x

How Did They Pay?

method
index
Cash
109
Credit
88
Debit
102
Food Stamps
144

When is Jennie-O Purchased?

day of week
Sun
20.1%
Mon
14.1%
Tue
12.6%
Wed
11.3%
Thu
10.6%
Fri
13.8%
Sat
17.5%
time of day
Morning
14.6%
Noon
17.0%
Afternoon
35.6%
Evening
26.9%
Late
5.9%

Get More Jennie-O Data

Contact us for the latest Jennie-O consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jennie-O consumers switch to?

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Why do consumers stop buying Jennie-O products?

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Which retailers do Jennie-O shoppers prefer to shop at?

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What motivates consumers to try Jennie-O products?

Research the Jennie-O Target Market

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Who actually buys Jennie-O? Do these consumers match the intended target market of Jennie-O?

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What motivates the target market to purchase Jennie-O?

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What other target market should Jennie-O look at?

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Which other brands have a similar target market?

About Our Jennie-O Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.