Jergens Consumer Insights

Who buys Jergens? A Jergens consumer is generally very low income, African American, and adolescent age. Jergens consumers are more likely to purchase Jergens during larger pantry stocking trips. Brands such as Colgate, Fresh Selections, and Secret also tend to be purchased in the same trip. Sample consumer insights data below.

Jergens Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.96
% of Basket $ (median)
15.0%
Total Basket $ (median)
$39.73

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jergens Consumer Demographics

demographic
index
Female
102
Male
81
<24
120
25-34
111
35-44
91
45-54
96
55-64
107
65+
110
African American
231
Asian
135
Caucasian
86
Hispanic
121
demographic
index
Has Kids
94
No Kids
114
- $20k
107
$20k-40k
105
$40k-60k
107
$60k-80k
100
$80k-100k
94
$100k-125k
94
$125k +
90
No College
94
College
101
Adv. Degree
100

Understand Jergens Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jergens Basket Affinity & Size

brand
basket affinity
Colgate 8.5x
Fresh Selections 7.1x
Secret 6.5x
Dove 6.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
264

Where is Jergens Purchased?

channels
index
Beauty
197
Club
44
Dollar
88
Drug
412
Food
33
Gas & Convenience
2
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Nabisco Triscuit 1.4x
Dove 1.4x
Softsoap 1.4x

How Did They Pay?

method
index
Cash
131
Credit
89
Debit
99
Food Stamps
47

When is Jergens Purchased?

day of week
Sun
15.6%
Mon
13.1%
Tue
13.4%
Wed
12.6%
Thu
12.7%
Fri
15.3%
Sat
17.3%
time of day
Morning
14.9%
Noon
17.5%
Afternoon
34.7%
Evening
26.2%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Jergens consumers purchase?

check mark

Why do Jergens consumers try new brands?

check mark

Where do Jergens consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jergens Target Market

Arrow and target

Who actually buys Jergens? Do these consumers match the intended target market of Jergens?

Thought bubble

What motivates the target market to purchase Jergens?

magnifying glass

What other target market should Jergens look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us