Jergens Consumer Insights

Who buys Jergens?

A Jergens consumer is generally very low income, African American, and adolescent age. Jergens consumers are more likely to purchase Jergens during larger pantry stocking trips. Brands such as Colgate, Fresh Selections, and Secret also tend to be purchased in the same trip. See sample consumer insights data below.

Jergens Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.96
% of Basket $ (median)
15.0%
Total Basket $ (median)
$39.73

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jergens Consumer Demographics

demographic
index
Female
102
Male
81
<24
120
25-34
111
35-44
91
45-54
96
55-64
107
65+
110
African American
231
Asian
135
Caucasian
86
Hispanic
121
demographic
index
Has Kids
94
No Kids
114
- $20k
107
$20k-40k
105
$40k-60k
107
$60k-80k
100
$80k-100k
94
$100k-125k
94
$125k +
90
No College
94
College
101
Adv. Degree
100

Understand Jergens Consumer Behavior

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Jergens Basket Affinity & Size

brand
basket affinity
Colgate 8.5x
Fresh Selections 7.1x
Secret 6.5x
Dove 6.5x
basket size
index
Urgent Need (1-2 Items)
26
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
264

Where is Jergens Purchased?

channels
index
Beauty
197
Club
44
Dollar
88
Drug
412
Food
33
Gas & Convenience
2
Mass
120
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Red Bull 1.5x
Nabisco Triscuit 1.4x
Dove 1.4x
Softsoap 1.4x

How Did They Pay?

method
index
Cash
131
Credit
89
Debit
99
Food Stamps
47

When is Jergens Purchased?

day of week
Sun
15.6%
Mon
13.1%
Tue
13.4%
Wed
12.6%
Thu
12.7%
Fri
15.3%
Sat
17.3%
time of day
Morning
14.9%
Noon
17.5%
Afternoon
34.7%
Evening
26.2%
Late
6.7%

Get More Jergens Data

Better understand Jergens consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Jergens consumers switch to?

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Why do consumers stop buying Jergens products?

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Which retailers do Jergens shoppers prefer to shop at?

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What motivates consumers to try Jergens products?

Research the Jergens Target Market

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Who actually buys Jergens? Do these consumers match the intended target market of Jergens?

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What motivates the target market to buy Jergens?

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What other target market should Jergens look at?

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Which other brands have a similar target market?

About Our Jergens Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.