Jergens Original Scent Consumer Insights

Who buys Jergens Original Scent? A Jergens Original Scent consumer is generally very low income, African American, and adolescent age. Jergens Original Scent consumers are more likely to purchase Jergens Original Scent during larger pantry stocking trips. Brands such as Olay, Dove, and Oral-B also tend to be purchased in the same trip. Sample consumer insights data below.

Jergens Original Scent Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.14
% of Basket $ (median)
11.6%
Total Basket $ (median)
$44.23

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jergens Original Scent Consumer Demographics

demographic
index
Female
101
Male
94
<24
122
25-34
117
35-44
91
45-54
88
55-64
105
65+
108
African American
358
Asian
168
Caucasian
69
Hispanic
168
demographic
index
Has Kids
101
No Kids
99
- $20k
128
$20k-40k
108
$40k-60k
106
$60k-80k
102
$80k-100k
96
$100k-125k
83
$125k +
78
No College
96
College
101
Adv. Degree
101

Understand Jergens Original Scent Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jergens Original Scent Basket Affinity & Size

brand
basket affinity
Olay 9.9x
Dove 9.9x
Oral-B 7.7x
Colgate 7.5x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
165
Pantry Stocking (21+ Items)
249

Where is Jergens Original Scent Purchased?

channels
index
Club
209
Dollar
112
Drug
344
Food
8
Mass
111
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.6x
Gain 1.6x
Listerine 1.4x
Angel Soft 1.4x

How Did They Pay?

method
index
Cash
118
Credit
84
Debit
108
Food Stamps
67

When is Jergens Original Scent Purchased?

day of week
Sun
15.7%
Mon
13.2%
Tue
13.8%
Wed
11.0%
Thu
11.9%
Fri
15.4%
Sat
18.9%
time of day
Morning
15.2%
Noon
17.7%
Afternoon
33.9%
Evening
26.3%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Jergens Original Scent consumers purchase?

check mark

Why do Jergens Original Scent consumers try new brands?

check mark

Where do Jergens Original Scent consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jergens Original Scent Target Market

Arrow and target

Who actually buys Jergens Original Scent? Do these consumers match the intended target market of Jergens Original Scent?

Thought bubble

What motivates the target market to purchase Jergens Original Scent?

magnifying glass

What other target market should Jergens Original Scent look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us