Jergens Shea Butter Consumer Insights

Who buys Jergens Shea Butter?

A Jergens Shea Butter consumer is generally lower income, African American, and adolescent age. Jergens Shea Butter consumers are more likely to purchase Jergens Shea Butter during larger pantry stocking trips. Brands such as Softsoap, Olay, and Neutrogena also tend to be purchased in the same trip. See sample consumer insights data below.

Jergens Shea Butter Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.97
% of Basket $ (median)
11.1%
Total Basket $ (median)
$44.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jergens Shea Butter Consumer Demographics

demographic
index
Female
102
Male
80
<24
119
25-34
107
35-44
102
45-54
97
55-64
74
65+
85
African American
538
Asian
103
Caucasian
72
Hispanic
121
demographic
index
Has Kids
97
No Kids
108
- $20k
124
$20k-40k
141
$40k-60k
104
$60k-80k
93
$80k-100k
81
$100k-125k
79
$125k +
75
No College
100
College
103
Adv. Degree
88

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Jergens Shea Butter Basket Affinity & Size

brand
basket affinity
Softsoap 12.1x
Olay 10.5x
Neutrogena 10.4x
TRESemme 9.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
276

Where is Jergens Shea Butter Purchased?

channels
index
Beauty
184
Dollar
39
Drug
341
Food
16
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
Libby's 1.5x
Cinnamon Toast Crunch 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
153
Credit
73
Debit
102
Food Stamps
64

When is Jergens Shea Butter Purchased?

day of week
Sun
15.0%
Mon
13.8%
Tue
13.1%
Wed
11.8%
Thu
11.8%
Fri
14.6%
Sat
19.9%
time of day
Morning
14.1%
Noon
16.3%
Afternoon
34.9%
Evening
27.7%
Late
7.0%

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Find Answers to Questions

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Which brands do Jergens Shea Butter consumers switch to?

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Why do consumers stop buying Jergens Shea Butter products?

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Which retailers do Jergens Shea Butter shoppers prefer to shop at?

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What motivates consumers to try Jergens Shea Butter products?

Research the Jergens Shea Butter Target Market

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Who actually buys Jergens Shea Butter? Do these consumers match the intended target market of Jergens Shea Butter?

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What motivates the target market to buy Jergens Shea Butter?

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What other target market should Jergens Shea Butter look at?

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Which other brands have a similar target market?

About Our Jergens Shea Butter Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.