Jergens Shea Butter Consumer Insights

Who buys Jergens Shea Butter? Jergens Shea Butter consumers are generally lower income, African American, and adolescent age. Jergens Shea Butter consumers are more likely to purchase Jergens Shea Butter during larger pantry stocking trips. Brands such as Softsoap, Olay, and Neutrogena also tend to be purchased in the same trip. Sample consumer insights data below.

Jergens Shea Butter Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.97
% of Basket $ (median)
11.1%
Total Basket $ (median)
$44.89

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jergens Shea Butter Consumer Demographics

demographic
index
Female
102
Male
80
<24
119
25-34
107
35-44
102
45-54
97
55-64
74
65+
85
African American
538
Asian
103
Caucasian
72
Hispanic
121
demographic
index
Has Kids
97
No Kids
108
- $20k
124
$20k-40k
141
$40k-60k
104
$60k-80k
93
$80k-100k
81
$100k-125k
79
$125k +
75
No College
100
College
103
Adv. Degree
88

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Jergens Shea Butter Basket Affinity & Size

brand
basket affinity
Softsoap 12.1x
Olay 10.5x
Neutrogena 10.4x
TRESemme 9.4x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
82
Fill Up (11-20 Items)
173
Pantry Stocking (21+ Items)
276

Where is Jergens Shea Butter Purchased?

channels
index
Beauty
184
Dollar
39
Drug
341
Food
16
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Weight Watchers Smart Ones 1.6x
Libby's 1.5x
Cinnamon Toast Crunch 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
153
Credit
73
Debit
102
Food Stamps
64

When is Jergens Shea Butter Purchased?

day of week
Sun
15.0%
Mon
13.8%
Tue
13.1%
Wed
11.8%
Thu
11.8%
Fri
14.6%
Sat
19.9%
time of day
Morning
14.1%
Noon
16.3%
Afternoon
34.9%
Evening
27.7%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jergens Shea Butter consumers purchase?

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Why do Jergens Shea Butter consumers try new brands?

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Where do Jergens Shea Butter consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jergens Shea Butter Target Market

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Who actually buys Jergens Shea Butter? Do these consumers match the intended target market of Jergens Shea Butter?

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What motivates the target market to purchase Jergens Shea Butter?

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What other target market should Jergens Shea Butter look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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