Jet-Dry Consumer Insights

Who buys Jet-Dry?

A Jet-Dry consumer is generally very high income, Caucasian, and senior age. Jet-Dry consumers are more likely to purchase Jet-Dry during larger pantry stocking trips. Brands such as Cascade, Lysol, and Dixie also tend to be purchased in the same trip. See sample consumer insights data below.

Jet-Dry Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.88
% of Basket $ (median)
5.9%
Total Basket $ (median)
$83.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jet-Dry Consumer Demographics

demographic
index
Female
100
Male
100
<24
61
25-34
75
35-44
102
45-54
109
55-64
124
65+
221
African American
49
Asian
55
Caucasian
116
Hispanic
35
demographic
index
Has Kids
96
No Kids
108
- $20k
50
$20k-40k
67
$40k-60k
92
$60k-80k
109
$80k-100k
106
$100k-125k
123
$125k +
148
No College
81
College
96
Adv. Degree
143

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Jet-Dry Basket Affinity & Size

brand
basket affinity
Cascade 17.5x
Lysol 6.9x
Dixie 5.6x
Taylor Farms 5.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
432

Where is Jet-Dry Purchased?

channels
index
Club
426
Dollar
7
Drug
50
Food
114
Gas & Convenience
3
Mass
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cascade 1.6x
Nabisco Triscuit 1.4x
Ro-Tel 1.4x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
80
Credit
125
Debit
96
Food Stamps
34

When is Jet-Dry Purchased?

day of week
Sun
17.0%
Mon
12.6%
Tue
12.1%
Wed
11.1%
Thu
12.5%
Fri
15.2%
Sat
19.4%
time of day
Morning
16.0%
Noon
20.5%
Afternoon
37.5%
Evening
22.4%
Late
3.5%

About Our Jet-Dry Consumer Insights

How do we know who buys Jet-Dry? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Jet-Dry consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.