Jet-Dry Consumer Insights

Who buys Jet-Dry? A Jet-Dry consumer is generally very high income, Caucasian, and senior age. Jet-Dry consumers are more likely to purchase Jet-Dry during larger pantry stocking trips. Brands such as Cascade, Lysol, and Dixie also tend to be purchased in the same trip. Sample consumer insights data below.

Jet-Dry Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.88
% of Basket $ (median)
5.9%
Total Basket $ (median)
$83.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jet-Dry Consumer Demographics

demographic
index
Female
100
Male
100
<24
61
25-34
75
35-44
102
45-54
109
55-64
124
65+
221
African American
49
Asian
55
Caucasian
116
Hispanic
35
demographic
index
Has Kids
96
No Kids
108
- $20k
50
$20k-40k
67
$40k-60k
92
$60k-80k
109
$80k-100k
106
$100k-125k
123
$125k +
148
No College
81
College
96
Adv. Degree
143

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Jet-Dry Basket Affinity & Size

brand
basket affinity
Cascade 17.5x
Lysol 6.9x
Dixie 5.6x
Taylor Farms 5.6x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
158
Pantry Stocking (21+ Items)
432

Where is Jet-Dry Purchased?

channels
index
Club
426
Dollar
7
Drug
50
Food
114
Gas & Convenience
3
Mass
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Cascade 1.6x
Nabisco Triscuit 1.4x
Ro-Tel 1.4x
Boars Head 1.4x

How Did They Pay?

method
index
Cash
80
Credit
125
Debit
96
Food Stamps
34

When is Jet-Dry Purchased?

day of week
Sun
17.0%
Mon
12.6%
Tue
12.1%
Wed
11.1%
Thu
12.5%
Fri
15.2%
Sat
19.4%
time of day
Morning
16.0%
Noon
20.5%
Afternoon
37.5%
Evening
22.4%
Late
3.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jet-Dry consumers purchase?

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Why do Jet-Dry consumers try new brands?

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Where do Jet-Dry consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jet-Dry Target Market

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Who actually buys Jet-Dry? Do these consumers match the intended target market of Jet-Dry?

Thought bubble

What motivates the target market to purchase Jet-Dry?

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What other target market should Jet-Dry look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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