Jet-Puffed Consumer Insights

Who buys Jet-Puffed?

A Jet-Puffed consumer is generally very high income, Caucasian, and lower middle age. Jet-Puffed consumers are more likely to purchase Jet-Puffed during larger pantry stocking trips. Brands such as Cool Whip, Hershey's, and Jello also tend to be purchased in the same trip. See sample consumer insights data below.

Jet-Puffed Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.6%
Total Basket $ (median)
$56.50

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jet-Puffed Consumer Demographics

demographic
index
Female
102
Male
81
<24
74
25-34
90
35-44
110
45-54
100
55-64
92
65+
108
African American
61
Asian
79
Caucasian
106
Hispanic
84
demographic
index
Has Kids
108
No Kids
81
- $20k
81
$20k-40k
84
$40k-60k
95
$60k-80k
99
$80k-100k
108
$100k-125k
116
$125k +
119
No College
91
College
100
Adv. Degree
108

Understand Jet-Puffed Consumer Behavior

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Jet-Puffed Basket Affinity & Size

brand
basket affinity
Cool Whip 6.3x
Hershey's 6.2x
Jello 4.9x
Nestle 4.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
446

Where is Jet-Puffed Purchased?

channels
index
Club
3
Dollar
147
Drug
14
Food
102
Gas & Convenience
3
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.3x
Cool Whip 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Yoplait Go-Gurt 1.3x

How Did They Pay?

method
index
Cash
102
Credit
98
Debit
100
Food Stamps
116

When is Jet-Puffed Purchased?

day of week
Sun
15.3%
Mon
12.1%
Tue
12.2%
Wed
13.0%
Thu
13.3%
Fri
16.0%
Sat
18.2%
time of day
Morning
14.2%
Noon
16.3%
Afternoon
34.3%
Evening
28.2%
Late
6.9%

About Our Jet-Puffed Consumer Insights

How do we know who buys Jet-Puffed? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Jet-Puffed consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.