Jet-Puffed Consumer Insights

Who buys Jet-Puffed?

A Jet-Puffed consumer is generally very high income, Caucasian, and lower middle age. Jet-Puffed consumers are more likely to purchase Jet-Puffed during larger pantry stocking trips. Brands such as Cool Whip, Hershey's, and Jello also tend to be purchased in the same trip. Sample consumer insights data below.

Jet-Puffed Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.6%
Total Basket $ (median)
$56.50

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jet-Puffed Consumer Demographics

demographic
index
Female
102
Male
81
<24
74
25-34
90
35-44
110
45-54
100
55-64
92
65+
108
African American
61
Asian
79
Caucasian
106
Hispanic
84
demographic
index
Has Kids
108
No Kids
81
- $20k
81
$20k-40k
84
$40k-60k
95
$60k-80k
99
$80k-100k
108
$100k-125k
116
$125k +
119
No College
91
College
100
Adv. Degree
108

Understand Jet-Puffed Consumer Behavior

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Jet-Puffed Basket Affinity & Size

brand
basket affinity
Cool Whip 6.3x
Hershey's 6.2x
Jello 4.9x
Nestle 4.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
446

Where is Jet-Puffed Purchased?

channels
index
Club
3
Dollar
147
Drug
14
Food
102
Gas & Convenience
3
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Lucky Charms 1.3x
Cool Whip 1.3x
Kelloggs Frosted Mini Wheat 1.3x
Yoplait Go-Gurt 1.3x

How Did They Pay?

method
index
Cash
102
Credit
98
Debit
100
Food Stamps
116

When is Jet-Puffed Purchased?

day of week
Sun
15.3%
Mon
12.1%
Tue
12.2%
Wed
13.0%
Thu
13.3%
Fri
16.0%
Sat
18.2%
time of day
Morning
14.2%
Noon
16.3%
Afternoon
34.3%
Evening
28.2%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jet-Puffed consumers purchase?

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Why do Jet-Puffed consumers try new brands?

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Where do Jet-Puffed consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jet-Puffed Target Market

Arrow and target

Who actually buys Jet-Puffed? Do these consumers match the intended target market of Jet-Puffed?

Thought bubble

What motivates the target market to purchase Jet-Puffed?

magnifying glass

What other target market should Jet-Puffed look at?

venn diagram

Which other brands have a similar target market?

About Our Jet-Puffed Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.