Jif Consumer Insights

Who buys Jif?

A Jif consumer is generally higher income, Caucasian, and senior age. Jif consumers are more likely to purchase Jif during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Welchs, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Jif Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.09

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jif Consumer Demographics

demographic
index
Female
101
Male
94
<24
89
25-34
85
35-44
103
45-54
109
55-64
111
65+
115
African American
64
Asian
46
Caucasian
114
Hispanic
52
demographic
index
Has Kids
101
No Kids
98
- $20k
80
$20k-40k
90
$40k-60k
96
$60k-80k
105
$80k-100k
110
$100k-125k
115
$125k +
100
No College
92
College
99
Adv. Degree
113

Understand Jif Consumer Behavior

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Jif Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 4.4x
Welchs 4.3x
Nutella 3.6x
Kraft Singles 3.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
443

Where is Jif Purchased?

channels
index
Beauty
1
Club
133
Dollar
82
Drug
29
Food
119
Gas & Convenience
10
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
87
Credit
103
Debit
100
Food Stamps
143

When is Jif Purchased?

day of week
Sun
18.0%
Mon
13.7%
Tue
12.4%
Wed
12.0%
Thu
11.9%
Fri
14.8%
Sat
17.3%
time of day
Morning
14.7%
Noon
17.7%
Afternoon
35.1%
Evening
26.6%
Late
5.9%

Get More Jif Data

Contact us for the latest Jif consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jif consumers switch to?

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Why do consumers stop buying Jif products?

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Which retailers do Jif shoppers prefer to shop at?

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What motivates consumers to try Jif products?

Research the Jif Target Market

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Who actually buys Jif? Do these consumers match the intended target market of Jif?

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What motivates the target market to buy Jif?

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What other target market should Jif look at?

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Which other brands have a similar target market?

About Our Jif Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.