Jif Consumer Insights

Who buys Jif? A Jif consumer is generally higher income, Caucasian, and senior age. Jif consumers are more likely to purchase Jif during larger pantry stocking trips. Brands such as Kelloggs Frosted Mini Wheat, Welchs, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Jif Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
5.6%
Total Basket $ (median)
$71.09

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jif Consumer Demographics

demographic
index
Female
101
Male
94
<24
89
25-34
85
35-44
103
45-54
109
55-64
111
65+
115
African American
64
Asian
46
Caucasian
114
Hispanic
52
demographic
index
Has Kids
101
No Kids
98
- $20k
80
$20k-40k
90
$40k-60k
96
$60k-80k
105
$80k-100k
110
$100k-125k
115
$125k +
100
No College
92
College
99
Adv. Degree
113

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Jif Basket Affinity & Size

brand
basket affinity
Kelloggs Frosted Mini Wheat 4.4x
Welchs 4.3x
Nutella 3.6x
Kraft Singles 3.5x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
443

Where is Jif Purchased?

channels
index
Beauty
1
Club
133
Dollar
82
Drug
29
Food
119
Gas & Convenience
10
Mass
93
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Duncan Hines 1.2x
Sweet Baby Ray's 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
87
Credit
103
Debit
100
Food Stamps
143

When is Jif Purchased?

day of week
Sun
18.0%
Mon
13.7%
Tue
12.4%
Wed
12.0%
Thu
11.9%
Fri
14.8%
Sat
17.3%
time of day
Morning
14.7%
Noon
17.7%
Afternoon
35.1%
Evening
26.6%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jif consumers purchase?

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Why do Jif consumers try new brands?

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Where do Jif consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jif Target Market

Arrow and target

Who actually buys Jif? Do these consumers match the intended target market of Jif?

Thought bubble

What motivates the target market to purchase Jif?

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What other target market should Jif look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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