Jif Natural Consumer Insights

Who buys Jif Natural?

A Jif Natural consumer is generally slightly higher income, Caucasian, and young adult age. Jif Natural consumers are more likely to purchase Jif Natural during larger pantry stocking trips. Brands such as Archer Farms, Jennie-O, and Nutella also tend to be purchased in the same trip. See sample consumer insights data below.

Jif Natural Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.29
% of Basket $ (median)
5.4%
Total Basket $ (median)
$79.79

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jif Natural Consumer Demographics

demographic
index
Female
100
Male
97
<24
86
25-34
111
35-44
110
45-54
83
55-64
76
65+
59
African American
57
Asian
48
Caucasian
112
Hispanic
67
demographic
index
Has Kids
103
No Kids
92
- $20k
60
$20k-40k
76
$40k-60k
98
$60k-80k
98
$80k-100k
125
$100k-125k
120
$125k +
119
No College
63
College
102
Adv. Degree
133

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Jif Natural Basket Affinity & Size

brand
basket affinity
Archer Farms 7.9x
Jennie-O 5.8x
Nutella 5.4x
Starkist 5.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
471

Where is Jif Natural Purchased?

channels
index
Club
1
Dollar
1
Drug
29
Food
75
Gas & Convenience
7
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Jennie-O 1.5x
Horizon Organic 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
73
Credit
111
Debit
108
Food Stamps
65

When is Jif Natural Purchased?

day of week
Sun
18.7%
Mon
14.0%
Tue
13.0%
Wed
11.6%
Thu
11.3%
Fri
13.9%
Sat
17.5%
time of day
Morning
14.9%
Noon
17.7%
Afternoon
32.7%
Evening
28.0%
Late
6.7%

Get More Jif Natural Data

Contact us for the latest Jif Natural consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jif Natural consumers switch to?

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Why do consumers stop buying Jif Natural products?

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Which retailers do Jif Natural shoppers prefer to shop at?

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What motivates consumers to try Jif Natural products?

Research the Jif Natural Target Market

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Who actually buys Jif Natural? Do these consumers match the intended target market of Jif Natural?

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What motivates the target market to buy Jif Natural?

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What other target market should Jif Natural look at?

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Which other brands have a similar target market?

About Our Jif Natural Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.