Jif Natural Consumer Insights

Who buys Jif Natural? Jif Natural consumers are generally slightly higher income, Caucasian, and young adult age. Jif Natural consumers are more likely to purchase Jif Natural during larger pantry stocking trips. Brands such as Archer Farms, Jennie-O, and Nutella also tend to be purchased in the same trip. Sample consumer insights data below.

Jif Natural Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.29
% of Basket $ (median)
5.4%
Total Basket $ (median)
$79.79

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jif Natural Consumer Demographics

demographic
index
Female
100
Male
97
<24
86
25-34
111
35-44
110
45-54
83
55-64
76
65+
59
African American
57
Asian
48
Caucasian
112
Hispanic
67
demographic
index
Has Kids
103
No Kids
92
- $20k
60
$20k-40k
76
$40k-60k
98
$60k-80k
98
$80k-100k
125
$100k-125k
120
$125k +
119
No College
63
College
102
Adv. Degree
133

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Jif Natural Basket Affinity & Size

brand
basket affinity
Archer Farms 7.9x
Jennie-O 5.8x
Nutella 5.4x
Starkist 5.3x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
41
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
471

Where is Jif Natural Purchased?

channels
index
Club
1
Dollar
1
Drug
29
Food
75
Gas & Convenience
7
Mass
159
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.6x
Jennie-O 1.5x
Horizon Organic 1.5x
Sabra 1.5x

How Did They Pay?

method
index
Cash
73
Credit
111
Debit
108
Food Stamps
65

When is Jif Natural Purchased?

day of week
Sun
18.7%
Mon
14.0%
Tue
13.0%
Wed
11.6%
Thu
11.3%
Fri
13.9%
Sat
17.5%
time of day
Morning
14.9%
Noon
17.7%
Afternoon
32.7%
Evening
28.0%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jif Natural consumers purchase?

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Why do Jif Natural consumers try new brands?

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Where do Jif Natural consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jif Natural Target Market

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Who actually buys Jif Natural? Do these consumers match the intended target market of Jif Natural?

Thought bubble

What motivates the target market to purchase Jif Natural?

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What other target market should Jif Natural look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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