Jif Reduced Fat Consumer Insights

Who buys Jif Reduced Fat?

A Jif Reduced Fat consumer is generally higher income, Caucasian, and senior age. Jif Reduced Fat consumers are more likely to purchase Jif Reduced Fat during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Archer Farms, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Jif Reduced Fat Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$96.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jif Reduced Fat Consumer Demographics

demographic
index
Female
98
Male
116
<24
86
25-34
65
35-44
109
45-54
114
55-64
124
65+
148
African American
64
Asian
53
Caucasian
116
Hispanic
44
demographic
index
Has Kids
97
No Kids
107
- $20k
47
$20k-40k
64
$40k-60k
73
$60k-80k
99
$80k-100k
105
$100k-125k
172
$125k +
153
No College
68
College
97
Adv. Degree
151

Understand Jif Reduced Fat Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jif Reduced Fat Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
481

Where is Jif Reduced Fat Purchased?

channels
index
Club
3
Drug
3
Food
109
Gas & Convenience
3
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Birds Eye Steamfresh 1.5x
Weight Watchers Smart Ones 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
65
Credit
130
Debit
96
Food Stamps
59

When is Jif Reduced Fat Purchased?

day of week
Sun
19.7%
Mon
13.0%
Tue
11.7%
Wed
10.9%
Thu
13.9%
Fri
14.0%
Sat
16.7%
time of day
Morning
15.2%
Noon
18.1%
Afternoon
34.6%
Evening
27.1%
Late
5.0%

Get More Jif Reduced Fat Data

Contact us for the latest Jif Reduced Fat consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Jif Reduced Fat consumers switch to?

Stop sign

Why do consumers stop buying Jif Reduced Fat products?

Store front

Which retailers do Jif Reduced Fat shoppers prefer to shop at?

Sale sign

What motivates consumers to try Jif Reduced Fat products?

Research the Jif Reduced Fat Target Market

Arrow and target

Who actually buys Jif Reduced Fat? Do these consumers match the intended target market of Jif Reduced Fat?

Thought bubble

What motivates the target market to buy Jif Reduced Fat?

Magnifying glass

What other target market should Jif Reduced Fat look at?

Venn diagram

Which other brands have a similar target market?

About Our Jif Reduced Fat Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.