Jif Reduced Fat Consumer Insights

Who buys Jif Reduced Fat?

A Jif Reduced Fat consumer is generally higher income, Caucasian, and senior age. Jif Reduced Fat consumers are more likely to purchase Jif Reduced Fat during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Archer Farms, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. See sample consumer insights data below.

Jif Reduced Fat Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$96.65

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jif Reduced Fat Consumer Demographics

demographic
index
Female
98
Male
116
<24
86
25-34
65
35-44
109
45-54
114
55-64
124
65+
148
African American
64
Asian
53
Caucasian
116
Hispanic
44
demographic
index
Has Kids
97
No Kids
107
- $20k
47
$20k-40k
64
$40k-60k
73
$60k-80k
99
$80k-100k
105
$100k-125k
172
$125k +
153
No College
68
College
97
Adv. Degree
151

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Jif Reduced Fat Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
481

Where is Jif Reduced Fat Purchased?

channels
index
Club
3
Drug
3
Food
109
Gas & Convenience
3
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Birds Eye Steamfresh 1.5x
Weight Watchers Smart Ones 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
65
Credit
130
Debit
96
Food Stamps
59

When is Jif Reduced Fat Purchased?

day of week
Sun
19.7%
Mon
13.0%
Tue
11.7%
Wed
10.9%
Thu
13.9%
Fri
14.0%
Sat
16.7%
time of day
Morning
15.2%
Noon
18.1%
Afternoon
34.6%
Evening
27.1%
Late
5.0%

About Our Jif Reduced Fat Consumer Insights

How do we know who buys Jif Reduced Fat? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Jif Reduced Fat consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.