Jif Reduced Fat Consumer Insights

Who buys Jif Reduced Fat? Jif Reduced Fat consumers are generally higher income, Caucasian, and senior age. Jif Reduced Fat consumers are more likely to purchase Jif Reduced Fat during larger pantry stocking trips. Brands such as Weight Watchers Smart Ones, Archer Farms, and General Mills Honey Nut Cheerios also tend to be purchased in the same trip. Sample consumer insights data below.

Jif Reduced Fat Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.98
% of Basket $ (median)
5.2%
Total Basket $ (median)
$96.65

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  • Attitudinal surveys
  • Recent demographic data

Jif Reduced Fat Consumer Demographics

demographic
index
Female
98
Male
116
<24
86
25-34
65
35-44
109
45-54
114
55-64
124
65+
148
African American
64
Asian
53
Caucasian
116
Hispanic
44
demographic
index
Has Kids
97
No Kids
107
- $20k
47
$20k-40k
64
$40k-60k
73
$60k-80k
99
$80k-100k
105
$100k-125k
172
$125k +
153
No College
68
College
97
Adv. Degree
151

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Jif Reduced Fat Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
481

Where is Jif Reduced Fat Purchased?

channels
index
Club
3
Drug
3
Food
109
Gas & Convenience
3
Mass
138
regions
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What Else Do They Buy?

brand
household affinity
Yoplait Light 1.5x
Birds Eye Steamfresh 1.5x
Weight Watchers Smart Ones 1.5x
Diet Mountain Dew 1.5x

How Did They Pay?

method
index
Cash
65
Credit
130
Debit
96
Food Stamps
59

When is Jif Reduced Fat Purchased?

day of week
Sun
19.7%
Mon
13.0%
Tue
11.7%
Wed
10.9%
Thu
13.9%
Fri
14.0%
Sat
16.7%
time of day
Morning
15.2%
Noon
18.1%
Afternoon
34.6%
Evening
27.1%
Late
5.0%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jif Reduced Fat consumers purchase?

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Why do Jif Reduced Fat consumers try new brands?

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Where do Jif Reduced Fat consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jif Reduced Fat Target Market

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Who actually buys Jif Reduced Fat? Do these consumers match the intended target market of Jif Reduced Fat?

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What motivates the target market to purchase Jif Reduced Fat?

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What other target market should Jif Reduced Fat look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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