Jif To Go Consumer Insights

Who buys Jif To Go?

A Jif To Go consumer is generally higher income, Caucasian, and upper middle age. Jif To Go consumers are more likely to purchase Jif To Go during larger pantry stocking trips. Brands such as Nutella, Archer Farms, and Hunt's Snack Pack also tend to be purchased in the same trip. See sample consumer insights data below.

Jif To Go Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.39
% of Basket $ (median)
3.8%
Total Basket $ (median)
$62.45

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jif To Go Consumer Demographics

demographic
index
Female
103
Male
73
<24
62
25-34
77
35-44
110
45-54
122
55-64
98
65+
63
African American
100
Asian
50
Caucasian
109
Hispanic
74
demographic
index
Has Kids
105
No Kids
89
- $20k
64
$20k-40k
76
$40k-60k
92
$60k-80k
98
$80k-100k
103
$100k-125k
135
$125k +
134
No College
83
College
100
Adv. Degree
120

Understand Jif To Go Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jif To Go Basket Affinity & Size

brand
basket affinity
Nutella 6.4x
Archer Farms 5.0x
Hunt's Snack Pack 4.2x
YoCrunch 4.0x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
474

Where is Jif To Go Purchased?

channels
index
Club
10
Dollar
432
Drug
29
Food
112
Gas & Convenience
7
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.5x
YoCrunch 1.5x
Yoplait Light 1.4x
Gold Peak 1.4x

How Did They Pay?

method
index
Cash
91
Credit
96
Debit
108
Food Stamps
96

When is Jif To Go Purchased?

day of week
Sun
20.2%
Mon
13.4%
Tue
12.0%
Wed
11.8%
Thu
12.2%
Fri
13.0%
Sat
17.5%
time of day
Morning
15.7%
Noon
17.2%
Afternoon
34.1%
Evening
27.6%
Late
5.4%

About Our Jif To Go Consumer Insights

How do we know who buys Jif To Go? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Jif To Go consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.