Jif Whips Consumer Insights

Who buys Jif Whips?

A Jif Whips consumer is generally higher income, Caucasian, and upper middle age. Jif Whips consumers are more likely to purchase Jif Whips during larger pantry stocking trips. Brands such as Kelloggs Special K, Quaker, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Jif Whips Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.95

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jif Whips Consumer Demographics

demographic
index
Female
102
Male
78
<24
72
25-34
89
35-44
99
45-54
119
55-64
112
65+
89
African American
45
Asian
28
Caucasian
116
Hispanic
59
demographic
index
Has Kids
93
No Kids
115
- $20k
84
$20k-40k
103
$40k-60k
100
$60k-80k
102
$80k-100k
107
$100k-125k
109
$125k +
86
No College
95
College
98
Adv. Degree
117

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Jif Whips Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 4.7x
Quaker 4.6x
Kelloggs Frosted Mini Wheat 4.5x
Blue Bonnet 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
461

Where is Jif Whips Purchased?

channels
index
Dollar
89
Drug
38
Food
107
Gas & Convenience
7
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Dannon Oikos 1.7x
Sunbeam 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
89
Credit
101
Debit
102
Food Stamps
136

When is Jif Whips Purchased?

day of week
Sun
17.1%
Mon
14.4%
Tue
12.7%
Wed
11.1%
Thu
12.6%
Fri
15.7%
Sat
16.4%
time of day
Morning
15.4%
Noon
16.5%
Afternoon
34.5%
Evening
27.2%
Late
6.4%

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Find Answers to Questions

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Which brands do Jif Whips consumers switch to?

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What motivates consumers to try Jif Whips products?

Research the Jif Whips Target Market

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Who actually buys Jif Whips? Do these consumers match the intended target market of Jif Whips?

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About Our Jif Whips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.