Jif Whips Consumer Insights

Who buys Jif Whips?

A Jif Whips consumer is generally higher income, Caucasian, and upper middle age. Jif Whips consumers are more likely to purchase Jif Whips during larger pantry stocking trips. Brands such as Kelloggs Special K, Quaker, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. Sample consumer insights data below.

Jif Whips Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$61.95

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jif Whips Consumer Demographics

demographic
index
Female
102
Male
78
<24
72
25-34
89
35-44
99
45-54
119
55-64
112
65+
89
African American
45
Asian
28
Caucasian
116
Hispanic
59
demographic
index
Has Kids
93
No Kids
115
- $20k
84
$20k-40k
103
$40k-60k
100
$60k-80k
102
$80k-100k
107
$100k-125k
109
$125k +
86
No College
95
College
98
Adv. Degree
117

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Jif Whips Basket Affinity & Size

brand
basket affinity
Kelloggs Special K 4.7x
Quaker 4.6x
Kelloggs Frosted Mini Wheat 4.5x
Blue Bonnet 4.3x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
461

Where is Jif Whips Purchased?

channels
index
Dollar
89
Drug
38
Food
107
Gas & Convenience
7
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Dannon Oikos 1.7x
Sunbeam 1.6x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
89
Credit
101
Debit
102
Food Stamps
136

When is Jif Whips Purchased?

day of week
Sun
17.1%
Mon
14.4%
Tue
12.7%
Wed
11.1%
Thu
12.6%
Fri
15.7%
Sat
16.4%
time of day
Morning
15.4%
Noon
16.5%
Afternoon
34.5%
Evening
27.2%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jif Whips consumers purchase?

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Why do Jif Whips consumers try new brands?

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Where do Jif Whips consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jif Whips Target Market

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Who actually buys Jif Whips? Do these consumers match the intended target market of Jif Whips?

Thought bubble

What motivates the target market to purchase Jif Whips?

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What other target market should Jif Whips look at?

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Which other brands have a similar target market?

About Our Jif Whips Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.