Jiffy Consumer Insights

Who buys Jiffy? A Jiffy consumer is generally lower income, African American, and senior age. Jiffy consumers are more likely to purchase Jiffy during larger pantry stocking trips. Brands such as Blue Bonnet, Ro-Tel, and Libby's also tend to be purchased in the same trip. Sample consumer insights data below.

Jiffy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.7%
Total Basket $ (median)
$59.55

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jiffy Consumer Demographics

demographic
index
Female
101
Male
87
<24
88
25-34
97
35-44
94
45-54
110
55-64
114
65+
124
African American
301
Asian
41
Caucasian
101
Hispanic
52
demographic
index
Has Kids
98
No Kids
104
- $20k
106
$20k-40k
112
$40k-60k
110
$60k-80k
103
$80k-100k
95
$100k-125k
87
$125k +
77
No College
105
College
98
Adv. Degree
102

Understand Jiffy Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jiffy Basket Affinity & Size

brand
basket affinity
Blue Bonnet 5.6x
Ro-Tel 5.2x
Libby's 5.1x
Duncan Hines 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
481

Where is Jiffy Purchased?

channels
index
Beauty
2
Club
4
Dollar
203
Drug
14
Food
119
Gas & Convenience
21
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Duncan Hines 1.4x
Sunbeam 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
112
Credit
84
Debit
102
Food Stamps
166

When is Jiffy Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
12.9%
Wed
12.0%
Thu
11.1%
Fri
14.5%
Sat
19.3%
time of day
Morning
15.7%
Noon
17.9%
Afternoon
36.0%
Evening
24.8%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Jiffy consumers purchase?

check mark

Why do Jiffy consumers try new brands?

check mark

Where do Jiffy consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jiffy Target Market

Arrow and target

Who actually buys Jiffy? Do these consumers match the intended target market of Jiffy?

Thought bubble

What motivates the target market to purchase Jiffy?

magnifying glass

What other target market should Jiffy look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us