Jiffy Consumer Insights

Who buys Jiffy?

A Jiffy consumer is generally lower income, African American, and senior age. Jiffy consumers are more likely to purchase Jiffy during larger pantry stocking trips. Brands such as Blue Bonnet, Ro-Tel, and Libby's also tend to be purchased in the same trip. See sample consumer insights data below.

Jiffy Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.7%
Total Basket $ (median)
$59.55

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jiffy Consumer Demographics

demographic
index
Female
101
Male
87
<24
88
25-34
97
35-44
94
45-54
110
55-64
114
65+
124
African American
301
Asian
41
Caucasian
101
Hispanic
52
demographic
index
Has Kids
98
No Kids
104
- $20k
106
$20k-40k
112
$40k-60k
110
$60k-80k
103
$80k-100k
95
$100k-125k
87
$125k +
77
No College
105
College
98
Adv. Degree
102

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Jiffy Basket Affinity & Size

brand
basket affinity
Blue Bonnet 5.6x
Ro-Tel 5.2x
Libby's 5.1x
Duncan Hines 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
139
Pantry Stocking (21+ Items)
481

Where is Jiffy Purchased?

channels
index
Beauty
2
Club
4
Dollar
203
Drug
14
Food
119
Gas & Convenience
21
Mass
119
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.5x
Duncan Hines 1.4x
Sunbeam 1.4x
Armour 1.4x

How Did They Pay?

method
index
Cash
112
Credit
84
Debit
102
Food Stamps
166

When is Jiffy Purchased?

day of week
Sun
17.7%
Mon
12.5%
Tue
12.9%
Wed
12.0%
Thu
11.1%
Fri
14.5%
Sat
19.3%
time of day
Morning
15.7%
Noon
17.9%
Afternoon
36.0%
Evening
24.8%
Late
5.7%

Get More Jiffy Data

Contact us for the latest Jiffy consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jiffy consumers switch to?

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Why do consumers stop buying Jiffy products?

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Which retailers do Jiffy shoppers prefer to shop at?

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What motivates consumers to try Jiffy products?

Research the Jiffy Target Market

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Who actually buys Jiffy? Do these consumers match the intended target market of Jiffy?

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What motivates the target market to buy Jiffy?

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What other target market should Jiffy look at?

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Which other brands have a similar target market?

About Our Jiffy Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.