Jiffy Pop Consumer Insights

Who buys Jiffy Pop?

A Jiffy Pop consumer is generally very low income, Hispanic, and lower middle age. Jiffy Pop consumers are more likely to purchase Jiffy Pop during larger pantry stocking trips. Brands such as YoCrunch, French's, and Yoplait Go-Gurt also tend to be purchased in the same trip. Sample consumer insights data below.

Jiffy Pop Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.6%
Total Basket $ (median)
$68.28

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jiffy Pop Consumer Demographics

demographic
index
Female
102
Male
83
<24
96
25-34
77
35-44
126
45-54
100
55-64
65
65+
42
African American
94
Asian
62
Caucasian
101
Hispanic
114
demographic
index
Has Kids
113
No Kids
70
- $20k
129
$20k-40k
75
$40k-60k
105
$60k-80k
90
$80k-100k
102
$100k-125k
108
$125k +
112
No College
101
College
99
Adv. Degree
105

Understand Jiffy Pop Consumer Behavior

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Jiffy Pop Basket Affinity & Size

brand
basket affinity
YoCrunch 7.1x
French's 5.7x
Yoplait Go-Gurt 5.0x
Kelloggs Froot Loops 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
470

Where is Jiffy Pop Purchased?

channels
index
Club
3
Dollar
60
Drug
19
Food
190
Gas & Convenience
11
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Kelloggs Froot Loops 1.6x
Hostess 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
152
Credit
78
Debit
89
Food Stamps
159

When is Jiffy Pop Purchased?

day of week
Sun
14.7%
Mon
9.5%
Tue
9.7%
Wed
12.1%
Thu
12.0%
Fri
20.0%
Sat
21.9%
time of day
Morning
10.5%
Noon
15.8%
Afternoon
30.8%
Evening
33.9%
Late
9.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jiffy Pop consumers purchase?

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Why do Jiffy Pop consumers try new brands?

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Where do Jiffy Pop consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jiffy Pop Target Market

Arrow and target

Who actually buys Jiffy Pop? Do these consumers match the intended target market of Jiffy Pop?

Thought bubble

What motivates the target market to purchase Jiffy Pop?

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What other target market should Jiffy Pop look at?

venn diagram

Which other brands have a similar target market?

About Our Jiffy Pop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.