Jiffy Pop Consumer Insights

Who buys Jiffy Pop?

A Jiffy Pop consumer is generally very low income, Hispanic, and lower middle age. Jiffy Pop consumers are more likely to purchase Jiffy Pop during larger pantry stocking trips. Brands such as YoCrunch, French's, and Yoplait Go-Gurt also tend to be purchased in the same trip. See sample consumer insights data below.

Jiffy Pop Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.49
% of Basket $ (median)
3.6%
Total Basket $ (median)
$68.28

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jiffy Pop Consumer Demographics

demographic
index
Female
102
Male
83
<24
96
25-34
77
35-44
126
45-54
100
55-64
65
65+
42
African American
94
Asian
62
Caucasian
101
Hispanic
114
demographic
index
Has Kids
113
No Kids
70
- $20k
129
$20k-40k
75
$40k-60k
105
$60k-80k
90
$80k-100k
102
$100k-125k
108
$125k +
112
No College
101
College
99
Adv. Degree
105

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Jiffy Pop Basket Affinity & Size

brand
basket affinity
YoCrunch 7.1x
French's 5.7x
Yoplait Go-Gurt 5.0x
Kelloggs Froot Loops 4.9x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
470

Where is Jiffy Pop Purchased?

channels
index
Club
3
Dollar
60
Drug
19
Food
190
Gas & Convenience
11
Mass
72
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Go-Gurt 1.6x
Kelloggs Froot Loops 1.6x
Hostess 1.6x
Marlboro Gold Pack 1.6x

How Did They Pay?

method
index
Cash
152
Credit
78
Debit
89
Food Stamps
159

When is Jiffy Pop Purchased?

day of week
Sun
14.7%
Mon
9.5%
Tue
9.7%
Wed
12.1%
Thu
12.0%
Fri
20.0%
Sat
21.9%
time of day
Morning
10.5%
Noon
15.8%
Afternoon
30.8%
Evening
33.9%
Late
9.1%

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Find Answers to Questions

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Which brands do Jiffy Pop consumers switch to?

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Why do consumers stop buying Jiffy Pop products?

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Which retailers do Jiffy Pop shoppers prefer to shop at?

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What motivates consumers to try Jiffy Pop products?

Research the Jiffy Pop Target Market

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Who actually buys Jiffy Pop? Do these consumers match the intended target market of Jiffy Pop?

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What motivates the target market to buy Jiffy Pop?

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What other target market should Jiffy Pop look at?

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Which other brands have a similar target market?

About Our Jiffy Pop Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.