Jim Beam Consumer Insights

Who buys Jim Beam?

A Jim Beam consumer is generally median income, Caucasian, and upper middle age. Jim Beam consumers are more likely to purchase Jim Beam during smaller grocery trips. Brands such as Bud Light, Generic Pma, and Taylor Farms also tend to be purchased in the same trip. See sample consumer insights data below.

Jim Beam Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$17.99
% of Basket $ (median)
43.3%
Total Basket $ (median)
$41.51

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jim Beam Consumer Demographics

demographic
index
Female
99
Male
114
<24
60
25-34
83
35-44
84
45-54
145
55-64
132
65+
118
African American
80
Asian
43
Caucasian
115
Hispanic
51
demographic
index
Has Kids
77
No Kids
151
- $20k
55
$20k-40k
90
$40k-60k
80
$60k-80k
141
$80k-100k
115
$100k-125k
85
$125k +
111
No College
145
College
98
Adv. Degree
55

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Jim Beam Basket Affinity & Size

brand
basket affinity
Bud Light 13.2x
Generic Pma 8.1x
Taylor Farms 6.9x
Sparkling Ice 6.8x
basket size
index
Urgent Need (1-2 Items)
107
Express Lane (3-10 Items)
98
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
105

Where is Jim Beam Purchased?

channels
index
Club
172
Dollar
5
Drug
186
Food
118
Gas & Convenience
335
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Bud Light 1.6x
Marlboro 1.6x
Ro-Tel 1.5x
Coca-Cola Zero 1.5x

How Did They Pay?

method
index
Cash
115
Credit
126
Debit
80
Food Stamps
10

When is Jim Beam Purchased?

day of week
Sun
9.0%
Mon
9.0%
Tue
10.0%
Wed
12.9%
Thu
13.3%
Fri
24.4%
Sat
21.4%
time of day
Morning
6.6%
Noon
13.4%
Afternoon
41.2%
Evening
33.5%
Late
5.3%

Get More Jim Beam Data

Contact us for the latest Jim Beam consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jim Beam consumers switch to?

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Why do consumers stop buying Jim Beam products?

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Which retailers do Jim Beam shoppers prefer to shop at?

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What motivates consumers to try Jim Beam products?

Research the Jim Beam Target Market

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Who actually buys Jim Beam? Do these consumers match the intended target market of Jim Beam?

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What motivates the target market to buy Jim Beam?

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What other target market should Jim Beam look at?

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Which other brands have a similar target market?

About Our Jim Beam Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.