Jim Dandy Consumer Insights

Who buys Jim Dandy? Jim Dandy consumers are generally very low income, African American, and senior age. Jim Dandy consumers are more likely to purchase Jim Dandy during larger pantry stocking trips. Brands such as Blue Bonnet, Borden, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Jim Dandy Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.48
% of Basket $ (median)
2.5%
Total Basket $ (median)
$59.02

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jim Dandy Consumer Demographics

demographic
index
Female
99
Male
115
<24
74
25-34
89
35-44
100
45-54
98
55-64
131
65+
158
African American
895
Asian
38
Caucasian
75
Hispanic
23
demographic
index
Has Kids
96
No Kids
109
- $20k
173
$20k-40k
137
$40k-60k
101
$60k-80k
129
$80k-100k
75
$100k-125k
36
$125k +
46
No College
95
College
103
Adv. Degree
93

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Jim Dandy Basket Affinity & Size

brand
basket affinity
Blue Bonnet 13.1x
Borden 11.1x
Sunny Meadow 9.1x
Sunbeam 7.9x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
42
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
445

Where is Jim Dandy Purchased?

channels
index
Food
180
Gas & Convenience
10
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.9x
Sunbeam 2.7x
Blue Bonnet 2.1x
Borden 2.0x

How Did They Pay?

method
index
Cash
98
Credit
55
Debit
116
Food Stamps
345

When is Jim Dandy Purchased?

day of week
Sun
14.4%
Mon
11.7%
Tue
11.0%
Wed
10.8%
Thu
11.3%
Fri
15.1%
Sat
25.7%
time of day
Morning
19.4%
Noon
15.9%
Afternoon
32.0%
Evening
25.3%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jim Dandy consumers purchase?

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Why do Jim Dandy consumers try new brands?

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Where do Jim Dandy consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jim Dandy Target Market

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Who actually buys Jim Dandy? Do these consumers match the intended target market of Jim Dandy?

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What motivates the target market to purchase Jim Dandy?

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What other target market should Jim Dandy look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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