Jimmy Dean Consumer Insights

Who buys Jimmy Dean? A Jimmy Dean consumer is generally higher income, African American, and older age. Jimmy Dean consumers are more likely to purchase Jimmy Dean during larger pantry stocking trips. Brands such as Ro-Tel, Totino's Pizza Rolls, and Pillsbury also tend to be purchased in the same trip. Sample consumer insights data below.

Jimmy Dean Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
6.8%
Total Basket $ (median)
$80.29

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jimmy Dean Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
90
35-44
102
45-54
106
55-64
110
65+
103
African American
146
Asian
68
Caucasian
104
Hispanic
72
demographic
index
Has Kids
101
No Kids
98
- $20k
88
$20k-40k
94
$40k-60k
97
$60k-80k
105
$80k-100k
101
$100k-125k
106
$125k +
106
No College
97
College
101
Adv. Degree
97

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Jimmy Dean Basket Affinity & Size

brand
basket affinity
Ro-Tel 4.4x
Totino's Pizza Rolls 4.3x
Pillsbury 4.1x
Marie Callender's 4.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
474

Where is Jimmy Dean Purchased?

channels
index
Club
202
Dollar
18
Drug
9
Food
95
Gas & Convenience
3
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Armour 1.3x
Totino's Party Pizza 1.3x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
83
Credit
93
Debit
110
Food Stamps
161

When is Jimmy Dean Purchased?

day of week
Sun
19.1%
Mon
13.2%
Tue
11.8%
Wed
11.4%
Thu
11.1%
Fri
14.7%
Sat
18.7%
time of day
Morning
15.2%
Noon
17.3%
Afternoon
34.5%
Evening
27.1%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jimmy Dean consumers purchase?

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Why do Jimmy Dean consumers try new brands?

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Where do Jimmy Dean consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jimmy Dean Target Market

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Who actually buys Jimmy Dean? Do these consumers match the intended target market of Jimmy Dean?

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What motivates the target market to purchase Jimmy Dean?

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What other target market should Jimmy Dean look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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