Jimmy Dean Consumer Insights

Who buys Jimmy Dean?

A Jimmy Dean consumer is generally higher income, African American, and older age. Jimmy Dean consumers are more likely to purchase Jimmy Dean during larger pantry stocking trips. Brands such as Ro-Tel, Totino's Pizza Rolls, and Pillsbury also tend to be purchased in the same trip. See sample consumer insights data below.

Jimmy Dean Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$5.49
% of Basket $ (median)
6.8%
Total Basket $ (median)
$80.29

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jimmy Dean Consumer Demographics

demographic
index
Female
100
Male
98
<24
85
25-34
90
35-44
102
45-54
106
55-64
110
65+
103
African American
146
Asian
68
Caucasian
104
Hispanic
72
demographic
index
Has Kids
101
No Kids
98
- $20k
88
$20k-40k
94
$40k-60k
97
$60k-80k
105
$80k-100k
101
$100k-125k
106
$125k +
106
No College
97
College
101
Adv. Degree
97

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Jimmy Dean Basket Affinity & Size

brand
basket affinity
Ro-Tel 4.4x
Totino's Pizza Rolls 4.3x
Pillsbury 4.1x
Marie Callender's 4.0x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
474

Where is Jimmy Dean Purchased?

channels
index
Club
202
Dollar
18
Drug
9
Food
95
Gas & Convenience
3
Mass
100
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Ro-Tel 1.3x
Armour 1.3x
Totino's Party Pizza 1.3x
Duncan Hines 1.2x

How Did They Pay?

method
index
Cash
83
Credit
93
Debit
110
Food Stamps
161

When is Jimmy Dean Purchased?

day of week
Sun
19.1%
Mon
13.2%
Tue
11.8%
Wed
11.4%
Thu
11.1%
Fri
14.7%
Sat
18.7%
time of day
Morning
15.2%
Noon
17.3%
Afternoon
34.5%
Evening
27.1%
Late
5.9%

Get More Jimmy Dean Data

Contact us for the latest Jimmy Dean consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jimmy Dean consumers switch to?

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Why do consumers stop buying Jimmy Dean products?

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Which retailers do Jimmy Dean shoppers prefer to shop at?

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What motivates consumers to try Jimmy Dean products?

Research the Jimmy Dean Target Market

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Who actually buys Jimmy Dean? Do these consumers match the intended target market of Jimmy Dean?

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What motivates the target market to buy Jimmy Dean?

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What other target market should Jimmy Dean look at?

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Which other brands have a similar target market?

About Our Jimmy Dean Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.