Jimmy Dean Delights Consumer Insights

Who buys Jimmy Dean Delights? Jimmy Dean Delights consumers are generally very high income, Caucasian, and lower middle age. Jimmy Dean Delights consumers are more likely to purchase Jimmy Dean Delights during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Jimmy Dean Delights Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$6.48
% of Basket $ (median)
7.5%
Total Basket $ (median)
$86.05

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Jimmy Dean Delights Consumer Demographics

demographic
index
Female
100
Male
104
<24
68
25-34
87
35-44
109
45-54
107
55-64
99
65+
87
African American
91
Asian
58
Caucasian
106
Hispanic
79
demographic
index
Has Kids
96
No Kids
110
- $20k
59
$20k-40k
73
$40k-60k
88
$60k-80k
103
$80k-100k
104
$100k-125k
129
$125k +
145
No College
70
College
101
Adv. Degree
129

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Jimmy Dean Delights Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.4x
Weight Watchers Smart Ones 8.4x
Jennie-O 5.5x
Taylor Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
435

Where is Jimmy Dean Delights Purchased?

channels
index
Club
422
Dollar
0
Drug
8
Food
52
Gas & Convenience
0
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
Weight Watchers Smart Ones 1.6x
General Mills Fiber One 1.5x
Marie Callender's 1.5x

How Did They Pay?

method
index
Cash
66
Credit
108
Debit
113
Food Stamps
85

When is Jimmy Dean Delights Purchased?

day of week
Sun
19.9%
Mon
13.2%
Tue
11.9%
Wed
11.1%
Thu
10.9%
Fri
14.0%
Sat
18.9%
time of day
Morning
13.8%
Noon
19.4%
Afternoon
36.2%
Evening
26.4%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jimmy Dean Delights consumers purchase?

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Why do Jimmy Dean Delights consumers try new brands?

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Where do Jimmy Dean Delights consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jimmy Dean Delights Target Market

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Who actually buys Jimmy Dean Delights? Do these consumers match the intended target market of Jimmy Dean Delights?

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What motivates the target market to purchase Jimmy Dean Delights?

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What other target market should Jimmy Dean Delights look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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