Jimmy Dean Delights Consumer Insights

Who buys Jimmy Dean Delights?

A Jimmy Dean Delights consumer is generally very high income, Caucasian, and lower middle age. Jimmy Dean Delights consumers are more likely to purchase Jimmy Dean Delights during larger pantry stocking trips. Brands such as Lean Cuisine, Weight Watchers Smart Ones, and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Jimmy Dean Delights Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$6.48
% of Basket $ (median)
7.5%
Total Basket $ (median)
$86.05

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jimmy Dean Delights Consumer Demographics

demographic
index
Female
100
Male
104
<24
68
25-34
87
35-44
109
45-54
107
55-64
99
65+
87
African American
91
Asian
58
Caucasian
106
Hispanic
79
demographic
index
Has Kids
96
No Kids
110
- $20k
59
$20k-40k
73
$40k-60k
88
$60k-80k
103
$80k-100k
104
$100k-125k
129
$125k +
145
No College
70
College
101
Adv. Degree
129

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Jimmy Dean Delights Basket Affinity & Size

brand
basket affinity
Lean Cuisine 8.4x
Weight Watchers Smart Ones 8.4x
Jennie-O 5.5x
Taylor Farms 5.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
45
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
435

Where is Jimmy Dean Delights Purchased?

channels
index
Club
422
Dollar
0
Drug
8
Food
52
Gas & Convenience
0
Mass
84
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Lean Cuisine 1.7x
Weight Watchers Smart Ones 1.6x
General Mills Fiber One 1.5x
Marie Callender's 1.5x

How Did They Pay?

method
index
Cash
66
Credit
108
Debit
113
Food Stamps
85

When is Jimmy Dean Delights Purchased?

day of week
Sun
19.9%
Mon
13.2%
Tue
11.9%
Wed
11.1%
Thu
10.9%
Fri
14.0%
Sat
18.9%
time of day
Morning
13.8%
Noon
19.4%
Afternoon
36.2%
Evening
26.4%
Late
4.1%

Get More Jimmy Dean Delights Data

Contact us for the latest Jimmy Dean Delights consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jimmy Dean Delights consumers switch to?

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Why do consumers stop buying Jimmy Dean Delights products?

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Which retailers do Jimmy Dean Delights shoppers prefer to shop at?

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What motivates consumers to try Jimmy Dean Delights products?

Research the Jimmy Dean Delights Target Market

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Who actually buys Jimmy Dean Delights? Do these consumers match the intended target market of Jimmy Dean Delights?

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What motivates the target market to buy Jimmy Dean Delights?

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What other target market should Jimmy Dean Delights look at?

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Which other brands have a similar target market?

About Our Jimmy Dean Delights Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.