Jm Fresh Consumer Insights

Who buys Jm Fresh?

A Jm Fresh consumer is generally slightly higher income, Caucasian, and upper middle age. Jm Fresh consumers are more likely to purchase Jm Fresh during larger pantry stocking trips. Brands such as Generic Pma, Taylor Farms, and Farmers Market also tend to be purchased in the same trip. See sample consumer insights data below.

Jm Fresh Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.1%
Total Basket $ (median)
$77.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jm Fresh Consumer Demographics

demographic
index
Female
99
Male
111
<24
67
25-34
98
35-44
96
45-54
117
55-64
100
65+
91
African American
48
Asian
104
Caucasian
107
Hispanic
53
demographic
index
Has Kids
91
No Kids
119
- $20k
72
$20k-40k
101
$40k-60k
110
$60k-80k
100
$80k-100k
117
$100k-125k
94
$125k +
87
No College
93
College
102
Adv. Degree
98

Understand Jm Fresh Consumer Behavior

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Jm Fresh Basket Affinity & Size

brand
basket affinity
Generic Pma 11.5x
Taylor Farms 9.3x
Farmers Market 9.3x
Marketside 8.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
498

Where is Jm Fresh Purchased?

channels
index
Club
202
Food
0
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.2x
Sunbeam 1.9x
Ro-Tel 1.9x
Taylor Farms 1.8x

How Did They Pay?

method
index
Cash
67
Credit
93
Debit
129
Food Stamps
80

When is Jm Fresh Purchased?

day of week
Sun
18.5%
Mon
12.6%
Tue
11.5%
Wed
10.0%
Thu
11.1%
Fri
17.3%
Sat
19.0%
time of day
Morning
14.5%
Noon
16.6%
Afternoon
39.4%
Evening
24.7%
Late
4.8%

Get More Jm Fresh Data

Contact us for the latest Jm Fresh consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jm Fresh consumers switch to?

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Why do consumers stop buying Jm Fresh products?

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Which retailers do Jm Fresh shoppers prefer to shop at?

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What motivates consumers to try Jm Fresh products?

Research the Jm Fresh Target Market

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Who actually buys Jm Fresh? Do these consumers match the intended target market of Jm Fresh?

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What motivates the target market to purchase Jm Fresh?

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What other target market should Jm Fresh look at?

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Which other brands have a similar target market?

About Our Jm Fresh Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.