Jm Fresh Consumer Insights

Who buys Jm Fresh? A Jm Fresh consumer is generally slightly higher income, Caucasian, and upper middle age. Jm Fresh consumers are more likely to purchase Jm Fresh during larger pantry stocking trips. Brands such as Generic Pma, Taylor Farms, and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

Jm Fresh Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.38
% of Basket $ (median)
3.1%
Total Basket $ (median)
$77.97

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jm Fresh Consumer Demographics

demographic
index
Female
99
Male
111
<24
67
25-34
98
35-44
96
45-54
117
55-64
100
65+
91
African American
48
Asian
104
Caucasian
107
Hispanic
53
demographic
index
Has Kids
91
No Kids
119
- $20k
72
$20k-40k
101
$40k-60k
110
$60k-80k
100
$80k-100k
117
$100k-125k
94
$125k +
87
No College
93
College
102
Adv. Degree
98

Understand Jm Fresh Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Jm Fresh Basket Affinity & Size

brand
basket affinity
Generic Pma 11.5x
Taylor Farms 9.3x
Farmers Market 9.3x
Marketside 8.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
33
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
498

Where is Jm Fresh Purchased?

channels
index
Club
202
Food
0
Mass
173
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 2.2x
Sunbeam 1.9x
Ro-Tel 1.9x
Taylor Farms 1.8x

How Did They Pay?

method
index
Cash
67
Credit
93
Debit
129
Food Stamps
80

When is Jm Fresh Purchased?

day of week
Sun
18.5%
Mon
12.6%
Tue
11.5%
Wed
10.0%
Thu
11.1%
Fri
17.3%
Sat
19.0%
time of day
Morning
14.5%
Noon
16.6%
Afternoon
39.4%
Evening
24.7%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Jm Fresh consumers purchase?

check mark

Why do Jm Fresh consumers try new brands?

check mark

Where do Jm Fresh consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jm Fresh Target Market

Arrow and target

Who actually buys Jm Fresh? Do these consumers match the intended target market of Jm Fresh?

Thought bubble

What motivates the target market to purchase Jm Fresh?

magnifying glass

What other target market should Jm Fresh look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us