John Frieda Consumer Insights

Who buys John Frieda?

A John Frieda consumer is generally very high income, Hispanic, and adolescent age. John Frieda consumers are more likely to purchase John Frieda during larger pantry stocking trips. Brands such as Neutrogena, CoverGirl, and TRESemme also tend to be purchased in the same trip. See sample consumer insights data below.

John Frieda Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$7.49
% of Basket $ (median)
15.4%
Total Basket $ (median)
$48.61

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

John Frieda Consumer Demographics

demographic
index
Female
103
Male
67
<24
121
25-34
96
35-44
95
45-54
118
55-64
87
65+
97
African American
44
Asian
87
Caucasian
104
Hispanic
109
demographic
index
Has Kids
93
No Kids
116
- $20k
94
$20k-40k
92
$40k-60k
94
$60k-80k
96
$80k-100k
108
$100k-125k
109
$125k +
114
No College
90
College
101
Adv. Degree
109

Understand John Frieda Consumer Behavior

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John Frieda Basket Affinity & Size

brand
basket affinity
Neutrogena 12.9x
CoverGirl 11.0x
TRESemme 10.5x
Dove 10.4x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
87
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
266

Where is John Frieda Purchased?

channels
index
Beauty
1520
Club
4
Dollar
8
Drug
420
Food
32
Gas & Convenience
4
Mass
126
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Neutrogena 1.5x
Boars Head 1.4x
Snyders Of Hanover 1.4x
Perdue 1.4x

How Did They Pay?

method
index
Cash
100
Credit
99
Debit
106
Food Stamps
30

When is John Frieda Purchased?

day of week
Sun
16.5%
Mon
13.2%
Tue
12.3%
Wed
13.2%
Thu
12.8%
Fri
15.4%
Sat
16.5%
time of day
Morning
13.8%
Noon
15.4%
Afternoon
35.3%
Evening
28.6%
Late
6.9%

About Our John Frieda Consumer Insights

How do we know who buys John Frieda? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the John Frieda consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.