John Frieda Frizz-Ease Consumer Insights

Who buys John Frieda Frizz-Ease? John Frieda Frizz-Ease consumers are generally higher income, Hispanic, and adolescent age. John Frieda Frizz-Ease consumers are more likely to purchase John Frieda Frizz-Ease during larger pantry stocking trips. Brands such as TRESemme, Neutrogena, and CoverGirl also tend to be purchased in the same trip. Sample consumer insights data below.

John Frieda Frizz-Ease Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.37
% of Basket $ (median)
9.5%
Total Basket $ (median)
$56.31

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  • Recent demographic data

John Frieda Frizz-Ease Consumer Demographics

demographic
index
Female
104
Male
64
<24
121
25-34
96
35-44
98
45-54
113
55-64
84
65+
96
African American
58
Asian
89
Caucasian
101
Hispanic
125
demographic
index
Has Kids
96
No Kids
108
- $20k
95
$20k-40k
94
$40k-60k
86
$60k-80k
96
$80k-100k
104
$100k-125k
119
$125k +
116
No College
97
College
101
Adv. Degree
98

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John Frieda Frizz-Ease Basket Affinity & Size

brand
basket affinity
TRESemme 17.3x
Neutrogena 12.3x
CoverGirl 10.8x
Olay 9.7x
basket size
index
Urgent Need (1-2 Items)
16
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
290

Where is John Frieda Frizz-Ease Purchased?

channels
index
Beauty
1047
Club
0
Dollar
4
Drug
418
Food
21
Gas & Convenience
1
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
TRESemme 1.5x
Neutrogena 1.5x
Gatorade G2 1.5x
Secret 1.4x

How Did They Pay?

method
index
Cash
117
Credit
95
Debit
100
Food Stamps
37

When is John Frieda Frizz-Ease Purchased?

day of week
Sun
16.7%
Mon
13.6%
Tue
12.0%
Wed
13.8%
Thu
12.8%
Fri
15.8%
Sat
15.4%
time of day
Morning
15.1%
Noon
15.6%
Afternoon
34.4%
Evening
28.8%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do John Frieda Frizz-Ease consumers purchase?

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Why do John Frieda Frizz-Ease consumers try new brands?

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Where do John Frieda Frizz-Ease consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the John Frieda Frizz-Ease Target Market

Arrow and target

Who actually buys John Frieda Frizz-Ease? Do these consumers match the intended target market of John Frieda Frizz-Ease?

Thought bubble

What motivates the target market to purchase John Frieda Frizz-Ease?

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What other target market should John Frieda Frizz-Ease look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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