John Frieda Sheer Blonde Consumer Insights

Who buys John Frieda Sheer Blonde? John Frieda Sheer Blonde consumers are generally very high income, Caucasian, and adolescent age. John Frieda Sheer Blonde consumers are more likely to purchase John Frieda Sheer Blonde during larger pantry stocking trips. Brands such as Lean Cuisine, Neutrogena, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

John Frieda Sheer Blonde Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$7.29
% of Basket $ (median)
12.5%
Total Basket $ (median)
$58.16

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

John Frieda Sheer Blonde Consumer Demographics

demographic
index
Female
103
Male
67
<24
159
25-34
96
35-44
82
45-54
126
55-64
99
65+
148
African American
14
Asian
24
Caucasian
118
Hispanic
60
demographic
index
Has Kids
90
No Kids
122
- $20k
81
$20k-40k
85
$40k-60k
98
$60k-80k
98
$80k-100k
109
$100k-125k
113
$125k +
117
No College
83
College
100
Adv. Degree
121

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John Frieda Sheer Blonde Basket Affinity & Size

brand
basket affinity
Lean Cuisine 14.1x
Neutrogena 11.9x
Sunny Meadow 10.1x
Ro-Tel 9.8x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
77
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
305

Where is John Frieda Sheer Blonde Purchased?

channels
index
Beauty
1261
Club
20
Dollar
3
Drug
298
Food
15
Mass
155
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.6x
Bolthouse Farms 1.6x
Marlboro 1.6x
Lean Cuisine 1.5x

How Did They Pay?

method
index
Cash
83
Credit
96
Debit
121
Food Stamps
16

When is John Frieda Sheer Blonde Purchased?

day of week
Sun
16.1%
Mon
12.2%
Tue
12.9%
Wed
13.1%
Thu
13.5%
Fri
15.1%
Sat
17.2%
time of day
Morning
13.3%
Noon
15.7%
Afternoon
36.0%
Evening
27.9%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do John Frieda Sheer Blonde consumers purchase?

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Why do John Frieda Sheer Blonde consumers try new brands?

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Where do John Frieda Sheer Blonde consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the John Frieda Sheer Blonde Target Market

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Who actually buys John Frieda Sheer Blonde? Do these consumers match the intended target market of John Frieda Sheer Blonde?

Thought bubble

What motivates the target market to purchase John Frieda Sheer Blonde?

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What other target market should John Frieda Sheer Blonde look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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