John Morrell Consumer Insights

Who buys John Morrell?

A John Morrell consumer is generally very low income, African American, and older age. John Morrell consumers are more likely to purchase John Morrell during larger pantry stocking trips. Brands such as Bar-S, Armour, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

John Morrell Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.07

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

John Morrell Consumer Demographics

demographic
index
Female
102
Male
82
<24
92
25-34
97
35-44
98
45-54
99
55-64
127
65+
97
African American
143
Asian
50
Caucasian
104
Hispanic
89
demographic
index
Has Kids
99
No Kids
102
- $20k
121
$20k-40k
118
$40k-60k
113
$60k-80k
102
$80k-100k
99
$100k-125k
80
$125k +
56
No College
130
College
97
Adv. Degree
79

Understand John Morrell Consumer Behavior

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John Morrell Basket Affinity & Size

brand
basket affinity
Bar-S 8.7x
Armour 7.7x
Blue Bonnet 6.3x
Kraft Singles 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
493

Where is John Morrell Purchased?

channels
index
Club
1
Dollar
226
Drug
22
Food
94
Gas & Convenience
41
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Totino's Party Pizza 1.8x
Bar-S 1.7x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
142
Credit
80
Debit
88
Food Stamps
194

When is John Morrell Purchased?

day of week
Sun
16.2%
Mon
12.6%
Tue
11.7%
Wed
12.2%
Thu
11.5%
Fri
17.1%
Sat
18.7%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
33.5%
Evening
27.3%
Late
7.5%

About Our John Morrell Consumer Insights

How do we know who buys John Morrell? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the John Morrell consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.