John Morrell Consumer Insights

Who buys John Morrell?

A John Morrell consumer is generally very low income, African American, and older age. John Morrell consumers are more likely to purchase John Morrell during larger pantry stocking trips. Brands such as Bar-S, Armour, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

John Morrell Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.8%
Total Basket $ (median)
$62.07

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

John Morrell Consumer Demographics

demographic
index
Female
102
Male
82
<24
92
25-34
97
35-44
98
45-54
99
55-64
127
65+
97
African American
143
Asian
50
Caucasian
104
Hispanic
89
demographic
index
Has Kids
99
No Kids
102
- $20k
121
$20k-40k
118
$40k-60k
113
$60k-80k
102
$80k-100k
99
$100k-125k
80
$125k +
56
No College
130
College
97
Adv. Degree
79

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John Morrell Basket Affinity & Size

brand
basket affinity
Bar-S 8.7x
Armour 7.7x
Blue Bonnet 6.3x
Kraft Singles 5.6x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
493

Where is John Morrell Purchased?

channels
index
Club
1
Dollar
226
Drug
22
Food
94
Gas & Convenience
41
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Totino's Party Pizza 1.8x
Bar-S 1.7x
Ro-Tel 1.6x

How Did They Pay?

method
index
Cash
142
Credit
80
Debit
88
Food Stamps
194

When is John Morrell Purchased?

day of week
Sun
16.2%
Mon
12.6%
Tue
11.7%
Wed
12.2%
Thu
11.5%
Fri
17.1%
Sat
18.7%
time of day
Morning
15.0%
Noon
16.6%
Afternoon
33.5%
Evening
27.3%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do John Morrell consumers purchase?

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Why do John Morrell consumers try new brands?

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Where do John Morrell consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the John Morrell Target Market

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Who actually buys John Morrell? Do these consumers match the intended target market of John Morrell?

Thought bubble

What motivates the target market to purchase John Morrell?

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What other target market should John Morrell look at?

venn diagram

Which other brands have a similar target market?

About Our John Morrell Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.