John Soules Foods Consumer Insights

Who buys John Soules Foods? John Soules Foods consumers are generally very low income, African American, and adolescent age. John Soules Foods consumers are more likely to purchase John Soules Foods during larger pantry stocking trips. Brands such as Marketside, Mission (Foods), and Farmers Market also tend to be purchased in the same trip. Sample consumer insights data below.

John Soules Foods Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.74
% of Basket $ (median)
6.3%
Total Basket $ (median)
$90.66

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John Soules Foods Consumer Demographics

demographic
index
Female
99
Male
107
<24
150
25-34
90
35-44
99
45-54
111
55-64
91
65+
95
African American
199
Asian
65
Caucasian
99
Hispanic
89
demographic
index
Has Kids
100
No Kids
101
- $20k
133
$20k-40k
109
$40k-60k
97
$60k-80k
99
$80k-100k
98
$100k-125k
97
$125k +
78
No College
111
College
99
Adv. Degree
90

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John Soules Foods Basket Affinity & Size

brand
basket affinity
Marketside 7.6x
Mission (Foods) 5.8x
Farmers Market 5.8x
Totino's Pizza Rolls 5.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
502

Where is John Soules Foods Purchased?

channels
index
Club
174
Drug
6
Food
12
Mass
170
regions
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What Else Do They Buy?

brand
household affinity
Sunbeam 1.9x
Armour 1.7x
Sunny Meadow 1.6x
Farmers Market 1.6x

How Did They Pay?

method
index
Cash
83
Credit
86
Debit
111
Food Stamps
201

When is John Soules Foods Purchased?

day of week
Sun
18.1%
Mon
14.5%
Tue
11.7%
Wed
11.5%
Thu
11.4%
Fri
14.3%
Sat
18.4%
time of day
Morning
14.7%
Noon
15.4%
Afternoon
33.0%
Evening
30.2%
Late
6.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do John Soules Foods consumers purchase?

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Why do John Soules Foods consumers try new brands?

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Where do John Soules Foods consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

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Who actually buys John Soules Foods? Do these consumers match the intended target market of John Soules Foods?

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What motivates the target market to purchase John Soules Foods?

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What other target market should John Soules Foods look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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