Johnson & Johnson Consumer Insights

Who buys Johnson & Johnson?

A Johnson & Johnson consumer is generally very low income, Asian, and adolescent age. Johnson & Johnson consumers are more likely to purchase Johnson & Johnson during larger pantry stocking trips. Brands such as Gerber, Listerine, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Johnson & Johnson Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
8.7%
Total Basket $ (median)
$39.94

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Johnson & Johnson Consumer Demographics

demographic
index
Female
101
Male
89
<24
129
25-34
115
35-44
99
45-54
89
55-64
79
65+
72
African American
96
Asian
154
Caucasian
94
Hispanic
105
demographic
index
Has Kids
102
No Kids
95
- $20k
104
$20k-40k
99
$40k-60k
98
$60k-80k
98
$80k-100k
100
$100k-125k
102
$125k +
104
No College
89
College
102
Adv. Degree
104

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Johnson & Johnson Basket Affinity & Size

brand
basket affinity
Gerber 7.3x
Listerine 7.2x
Huggies 7.2x
TRESemme 6.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
284

Where is Johnson & Johnson Purchased?

channels
index
Beauty
144
Club
22
Dollar
83
Drug
369
Food
47
Gas & Convenience
5
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.5x
Gerber 1.4x
Mott's 1.3x

How Did They Pay?

method
index
Cash
119
Credit
97
Debit
99
Food Stamps
39

When is Johnson & Johnson Purchased?

day of week
Sun
16.2%
Mon
13.2%
Tue
12.6%
Wed
13.1%
Thu
13.1%
Fri
14.9%
Sat
16.9%
time of day
Morning
15.3%
Noon
16.0%
Afternoon
33.3%
Evening
27.6%
Late
7.7%

Get More Johnson & Johnson Data

Better understand Johnson & Johnson consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Johnson & Johnson consumers switch to?

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Why do consumers stop buying Johnson & Johnson products?

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Which retailers do Johnson & Johnson shoppers prefer to shop at?

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What motivates consumers to try Johnson & Johnson products?

Research the Johnson & Johnson Target Market

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Who actually buys Johnson & Johnson? Do these consumers match the intended target market of Johnson & Johnson?

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What motivates the target market to buy Johnson & Johnson?

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What other target market should Johnson & Johnson look at?

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Which other brands have a similar target market?

About Our Johnson & Johnson Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.