Johnson & Johnson Consumer Insights

Who buys Johnson & Johnson?

A Johnson & Johnson consumer is generally very low income, Asian, and adolescent age. Johnson & Johnson consumers are more likely to purchase Johnson & Johnson during larger pantry stocking trips. Brands such as Gerber, Listerine, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Johnson & Johnson Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.49
% of Basket $ (median)
8.7%
Total Basket $ (median)
$39.94

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Johnson & Johnson Consumer Demographics

demographic
index
Female
101
Male
89
<24
129
25-34
115
35-44
99
45-54
89
55-64
79
65+
72
African American
96
Asian
154
Caucasian
94
Hispanic
105
demographic
index
Has Kids
102
No Kids
95
- $20k
104
$20k-40k
99
$40k-60k
98
$60k-80k
98
$80k-100k
100
$100k-125k
102
$125k +
104
No College
89
College
102
Adv. Degree
104

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Johnson & Johnson Basket Affinity & Size

brand
basket affinity
Gerber 7.3x
Listerine 7.2x
Huggies 7.2x
TRESemme 6.9x
basket size
index
Urgent Need (1-2 Items)
17
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
167
Pantry Stocking (21+ Items)
284

Where is Johnson & Johnson Purchased?

channels
index
Beauty
144
Club
22
Dollar
83
Drug
369
Food
47
Gas & Convenience
5
Mass
121
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Huggies 1.5x
Gerber Graduates 1.5x
Gerber 1.4x
Mott's 1.3x

How Did They Pay?

method
index
Cash
119
Credit
97
Debit
99
Food Stamps
39

When is Johnson & Johnson Purchased?

day of week
Sun
16.2%
Mon
13.2%
Tue
12.6%
Wed
13.1%
Thu
13.1%
Fri
14.9%
Sat
16.9%
time of day
Morning
15.3%
Noon
16.0%
Afternoon
33.3%
Evening
27.6%
Late
7.7%

About Our Johnson & Johnson Consumer Insights

How do we know who buys Johnson & Johnson? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Johnson & Johnson consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.