Johnsons Consumer Insights

Who buys Johnsons?

A Johnsons consumer is generally very low income, Asian, and young adult age. Johnsons consumers are more likely to purchase Johnsons during larger pantry stocking trips. Brands such as Gerber Graduates, Gerber, and Huggies also tend to be purchased in the same trip. See sample consumer insights data below.

Johnsons Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.47
% of Basket $ (median)
5.8%
Total Basket $ (median)
$60.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Johnsons Consumer Demographics

demographic
index
Female
101
Male
89
<24
132
25-34
140
35-44
99
45-54
66
55-64
62
65+
57
African American
159
Asian
176
Caucasian
81
Hispanic
156
demographic
index
Has Kids
110
No Kids
78
- $20k
119
$20k-40k
111
$40k-60k
106
$60k-80k
99
$80k-100k
92
$100k-125k
84
$125k +
88
No College
100
College
101
Adv. Degree
96

Understand Johnsons Consumer Behavior

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Johnsons Basket Affinity & Size

brand
basket affinity
Gerber Graduates 14.3x
Gerber 14.2x
Huggies 11.9x
Secret 7.4x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
72
Fill Up (11-20 Items)
180
Pantry Stocking (21+ Items)
307

Where is Johnsons Purchased?

channels
index
Beauty
33
Club
21
Dollar
114
Drug
118
Food
27
Gas & Convenience
1
Mass
172
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.2x
Huggies 1.7x
Gerber 1.7x
Yoplait Go-Gurt 1.4x

How Did They Pay?

method
index
Cash
96
Credit
85
Debit
115
Food Stamps
68

When is Johnsons Purchased?

day of week
Sun
15.4%
Mon
12.0%
Tue
12.0%
Wed
12.2%
Thu
12.5%
Fri
16.4%
Sat
19.6%
time of day
Morning
13.5%
Noon
16.6%
Afternoon
33.5%
Evening
28.2%
Late
8.2%

About Our Johnsons Consumer Insights

How do we know who buys Johnsons? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Johnsons consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.