Johnson's Baby Consumer Insights

Who buys Johnson's Baby?

A Johnson's Baby consumer is generally very low income, Asian, and young adult age. Johnson's Baby consumers are more likely to purchase Johnson's Baby during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Johnson's Baby Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.17

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Johnson's Baby Consumer Demographics

demographic
index
Female
101
Male
90
<24
138
25-34
139
35-44
97
45-54
67
55-64
63
65+
59
African American
178
Asian
178
Caucasian
80
Hispanic
158
demographic
index
Has Kids
108
No Kids
82
- $20k
126
$20k-40k
112
$40k-60k
109
$60k-80k
96
$80k-100k
92
$100k-125k
80
$125k +
87
No College
102
College
101
Adv. Degree
93

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Johnson's Baby Basket Affinity & Size

brand
basket affinity
Gerber Graduates 10.3x
Huggies 9.4x
Gerber 9.0x
Secret 8.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
297

Where is Johnson's Baby Purchased?

channels
index
Beauty
42
Club
20
Dollar
91
Drug
150
Food
31
Gas & Convenience
0
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Huggies 1.6x
Gerber 1.5x
Listerine 1.3x

How Did They Pay?

method
index
Cash
100
Credit
84
Debit
114
Food Stamps
66

When is Johnson's Baby Purchased?

day of week
Sun
15.6%
Mon
11.8%
Tue
12.2%
Wed
12.2%
Thu
12.4%
Fri
16.1%
Sat
19.8%
time of day
Morning
13.3%
Noon
16.6%
Afternoon
33.1%
Evening
28.6%
Late
8.4%

About Our Johnson's Baby Consumer Insights

How do we know who buys Johnson's Baby? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Johnson's Baby consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.