Johnson's Baby Consumer Insights

Who buys Johnson's Baby? A Johnson's Baby consumer is generally very low income, Asian, and young adult age. Johnson's Baby consumers are more likely to purchase Johnson's Baby during larger pantry stocking trips. Brands such as Gerber Graduates, Huggies, and Gerber also tend to be purchased in the same trip. Sample consumer insights data below.

Johnson's Baby Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.98
% of Basket $ (median)
7.3%
Total Basket $ (median)
$54.17

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Johnson's Baby Consumer Demographics

demographic
index
Female
101
Male
90
<24
138
25-34
139
35-44
97
45-54
67
55-64
63
65+
59
African American
178
Asian
178
Caucasian
80
Hispanic
158
demographic
index
Has Kids
108
No Kids
82
- $20k
126
$20k-40k
112
$40k-60k
109
$60k-80k
96
$80k-100k
92
$100k-125k
80
$125k +
87
No College
102
College
101
Adv. Degree
93

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Johnson's Baby Basket Affinity & Size

brand
basket affinity
Gerber Graduates 10.3x
Huggies 9.4x
Gerber 9.0x
Secret 8.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
76
Fill Up (11-20 Items)
175
Pantry Stocking (21+ Items)
297

Where is Johnson's Baby Purchased?

channels
index
Beauty
42
Club
20
Dollar
91
Drug
150
Food
31
Gas & Convenience
0
Mass
166
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Huggies 1.6x
Gerber 1.5x
Listerine 1.3x

How Did They Pay?

method
index
Cash
100
Credit
84
Debit
114
Food Stamps
66

When is Johnson's Baby Purchased?

day of week
Sun
15.6%
Mon
11.8%
Tue
12.2%
Wed
12.2%
Thu
12.4%
Fri
16.1%
Sat
19.8%
time of day
Morning
13.3%
Noon
16.6%
Afternoon
33.1%
Evening
28.6%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Johnson's Baby consumers purchase?

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Why do Johnson's Baby consumers try new brands?

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Where do Johnson's Baby consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Johnson's Baby Target Market

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Who actually buys Johnson's Baby? Do these consumers match the intended target market of Johnson's Baby?

Thought bubble

What motivates the target market to purchase Johnson's Baby?

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What other target market should Johnson's Baby look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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