Johnson's Head-To-Toe Consumer Insights

Who buys Johnson's Head-To-Toe?

A Johnson's Head-To-Toe consumer is generally very low income, Asian, and young adult age. Johnson's Head-To-Toe consumers are more likely to purchase Johnson's Head-To-Toe during larger pantry stocking trips. Brands such as Gerber, Huggies, and Gerber Graduates also tend to be purchased in the same trip. Sample consumer insights data below.

Johnson's Head-To-Toe Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.42
% of Basket $ (median)
4.9%
Total Basket $ (median)
$48.92

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Johnson's Head-To-Toe Consumer Demographics

demographic
index
Female
102
Male
79
<24
146
25-34
150
35-44
92
45-54
62
55-64
65
65+
53
African American
118
Asian
193
Caucasian
83
Hispanic
141
demographic
index
Has Kids
113
No Kids
70
- $20k
146
$20k-40k
114
$40k-60k
109
$60k-80k
94
$80k-100k
86
$100k-125k
85
$125k +
76
No College
93
College
103
Adv. Degree
96

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Johnson's Head-To-Toe Basket Affinity & Size

brand
basket affinity
Gerber 16.3x
Huggies 12.6x
Gerber Graduates 12.3x
Dove 9.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
321

Where is Johnson's Head-To-Toe Purchased?

channels
index
Dollar
233
Drug
24
Food
3
Mass
204
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Huggies 1.9x
Gerber 1.8x
Oral-B 1.5x

How Did They Pay?

method
index
Cash
94
Credit
88
Debit
114
Food Stamps
96

When is Johnson's Head-To-Toe Purchased?

day of week
Sun
11.9%
Mon
12.0%
Tue
12.0%
Wed
11.8%
Thu
14.3%
Fri
17.9%
Sat
20.0%
time of day
Morning
12.6%
Noon
17.4%
Afternoon
34.6%
Evening
27.0%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Johnson's Head-To-Toe consumers purchase?

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Why do Johnson's Head-To-Toe consumers try new brands?

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Where do Johnson's Head-To-Toe consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Johnson's Head-To-Toe Target Market

Arrow and target

Who actually buys Johnson's Head-To-Toe? Do these consumers match the intended target market of Johnson's Head-To-Toe?

Thought bubble

What motivates the target market to purchase Johnson's Head-To-Toe?

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What other target market should Johnson's Head-To-Toe look at?

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Which other brands have a similar target market?

About Our Johnson's Head-To-Toe Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.