Johnson's Head-To-Toe Consumer Insights

Who buys Johnson's Head-To-Toe?

A Johnson's Head-To-Toe consumer is generally very low income, Asian, and young adult age. Johnson's Head-To-Toe consumers are more likely to purchase Johnson's Head-To-Toe during larger pantry stocking trips. Brands such as Gerber, Huggies, and Gerber Graduates also tend to be purchased in the same trip. See sample consumer insights data below.

Johnson's Head-To-Toe Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.42
% of Basket $ (median)
4.9%
Total Basket $ (median)
$48.92

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Johnson's Head-To-Toe Consumer Demographics

demographic
index
Female
102
Male
79
<24
146
25-34
150
35-44
92
45-54
62
55-64
65
65+
53
African American
118
Asian
193
Caucasian
83
Hispanic
141
demographic
index
Has Kids
113
No Kids
70
- $20k
146
$20k-40k
114
$40k-60k
109
$60k-80k
94
$80k-100k
86
$100k-125k
85
$125k +
76
No College
93
College
103
Adv. Degree
96

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Johnson's Head-To-Toe Basket Affinity & Size

brand
basket affinity
Gerber 16.3x
Huggies 12.6x
Gerber Graduates 12.3x
Dove 9.5x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
189
Pantry Stocking (21+ Items)
321

Where is Johnson's Head-To-Toe Purchased?

channels
index
Dollar
233
Drug
24
Food
3
Mass
204
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 2.7x
Huggies 1.9x
Gerber 1.8x
Oral-B 1.5x

How Did They Pay?

method
index
Cash
94
Credit
88
Debit
114
Food Stamps
96

When is Johnson's Head-To-Toe Purchased?

day of week
Sun
11.9%
Mon
12.0%
Tue
12.0%
Wed
11.8%
Thu
14.3%
Fri
17.9%
Sat
20.0%
time of day
Morning
12.6%
Noon
17.4%
Afternoon
34.6%
Evening
27.0%
Late
8.5%

About Our Johnson's Head-To-Toe Consumer Insights

How do we know who buys Johnson's Head-To-Toe? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Johnson's Head-To-Toe consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.