Johnson's Kids Consumer Insights

Who buys Johnson's Kids?

A Johnson's Kids consumer is generally slightly lower income, Hispanic, and young adult age. Johnson's Kids consumers are more likely to purchase Johnson's Kids during larger pantry stocking trips. Brands such as TRESemme, Dannon Danimals, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Johnson's Kids Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.72
% of Basket $ (median)
3.6%
Total Basket $ (median)
$76.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Johnson's Kids Consumer Demographics

demographic
index
Female
102
Male
80
<24
74
25-34
134
35-44
125
45-54
48
55-64
26
65+
39
African American
83
Asian
101
Caucasian
96
Hispanic
134
demographic
index
Has Kids
131
No Kids
31
- $20k
78
$20k-40k
92
$40k-60k
110
$60k-80k
109
$80k-100k
102
$100k-125k
109
$125k +
84
No College
90
College
101
Adv. Degree
105

Understand Johnson's Kids Consumer Behavior

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Johnson's Kids Basket Affinity & Size

brand
basket affinity
TRESemme 7.9x
Dannon Danimals 7.2x
Gerber 7.1x
Suave 6.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
417

Where is Johnson's Kids Purchased?

channels
index
Beauty
10
Dollar
145
Drug
169
Food
31
Mass
165
regions
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What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Dannon Danimals 1.9x
Huggies 1.8x
Gerber Graduates 1.8x

How Did They Pay?

method
index
Cash
87
Credit
100
Debit
110
Food Stamps
76

When is Johnson's Kids Purchased?

day of week
Sun
17.4%
Mon
14.0%
Tue
12.1%
Wed
11.2%
Thu
11.8%
Fri
15.3%
Sat
18.3%
time of day
Morning
16.8%
Noon
17.3%
Afternoon
31.9%
Evening
26.1%
Late
8.0%

Get More Johnson's Kids Data

Contact us for the latest Johnson's Kids consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Johnson's Kids consumers switch to?

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Why do consumers stop buying Johnson's Kids products?

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Which retailers do Johnson's Kids shoppers prefer to shop at?

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What motivates consumers to try Johnson's Kids products?

Research the Johnson's Kids Target Market

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Who actually buys Johnson's Kids? Do these consumers match the intended target market of Johnson's Kids?

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What motivates the target market to buy Johnson's Kids?

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What other target market should Johnson's Kids look at?

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Which other brands have a similar target market?

About Our Johnson's Kids Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.