Johnson's Kids Consumer Insights

Who buys Johnson's Kids?

A Johnson's Kids consumer is generally slightly lower income, Hispanic, and young adult age. Johnson's Kids consumers are more likely to purchase Johnson's Kids during larger pantry stocking trips. Brands such as TRESemme, Dannon Danimals, and Gerber also tend to be purchased in the same trip. See sample consumer insights data below.

Johnson's Kids Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.72
% of Basket $ (median)
3.6%
Total Basket $ (median)
$76.22

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Johnson's Kids Consumer Demographics

demographic
index
Female
102
Male
80
<24
74
25-34
134
35-44
125
45-54
48
55-64
26
65+
39
African American
83
Asian
101
Caucasian
96
Hispanic
134
demographic
index
Has Kids
131
No Kids
31
- $20k
78
$20k-40k
92
$40k-60k
110
$60k-80k
109
$80k-100k
102
$100k-125k
109
$125k +
84
No College
90
College
101
Adv. Degree
105

Understand Johnson's Kids Consumer Behavior

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Johnson's Kids Basket Affinity & Size

brand
basket affinity
TRESemme 7.9x
Dannon Danimals 7.2x
Gerber 7.1x
Suave 6.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
151
Pantry Stocking (21+ Items)
417

Where is Johnson's Kids Purchased?

channels
index
Beauty
10
Dollar
145
Drug
169
Food
31
Mass
165
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 2.0x
Dannon Danimals 1.9x
Huggies 1.8x
Gerber Graduates 1.8x

How Did They Pay?

method
index
Cash
87
Credit
100
Debit
110
Food Stamps
76

When is Johnson's Kids Purchased?

day of week
Sun
17.4%
Mon
14.0%
Tue
12.1%
Wed
11.2%
Thu
11.8%
Fri
15.3%
Sat
18.3%
time of day
Morning
16.8%
Noon
17.3%
Afternoon
31.9%
Evening
26.1%
Late
8.0%

About Our Johnson's Kids Consumer Insights

How do we know who buys Johnson's Kids? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Johnson's Kids consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.