Johnsonville Consumer Insights

Who buys Johnsonville?

A Johnsonville consumer is generally slightly higher income, Caucasian, and senior age. Johnsonville consumers are more likely to purchase Johnsonville during larger pantry stocking trips. Brands such as Ball Park, Hillshire Farm, and Kraft Singles also tend to be purchased in the same trip. See sample consumer insights data below.

Johnsonville Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.18
% of Basket $ (median)
6.2%
Total Basket $ (median)
$67.63

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Johnsonville Consumer Demographics

demographic
index
Female
100
Male
96
<24
89
25-34
97
35-44
99
45-54
102
55-64
109
65+
115
African American
106
Asian
73
Caucasian
107
Hispanic
60
demographic
index
Has Kids
100
No Kids
101
- $20k
93
$20k-40k
98
$40k-60k
103
$60k-80k
103
$80k-100k
110
$100k-125k
102
$125k +
85
No College
105
College
101
Adv. Degree
91

Understand Johnsonville Consumer Behavior

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Johnsonville Basket Affinity & Size

brand
basket affinity
Ball Park 5.8x
Hillshire Farm 4.5x
Kraft Singles 4.0x
Bush's Best 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
491

Where is Johnsonville Purchased?

channels
index
Beauty
1
Club
17
Dollar
4
Drug
27
Food
133
Gas & Convenience
9
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
International Delight 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
107
Credit
95
Debit
98
Food Stamps
142

When is Johnsonville Purchased?

day of week
Sun
18.9%
Mon
12.0%
Tue
10.5%
Wed
11.0%
Thu
11.3%
Fri
16.0%
Sat
20.4%
time of day
Morning
14.6%
Noon
16.8%
Afternoon
35.7%
Evening
26.6%
Late
6.2%

Get More Johnsonville Data

Better understand Johnsonville consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Johnsonville consumers switch to?

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Why do consumers stop buying Johnsonville products?

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Which retailers do Johnsonville shoppers prefer to shop at?

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What motivates consumers to try Johnsonville products?

Research the Johnsonville Target Market

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Who actually buys Johnsonville? Do these consumers match the intended target market of Johnsonville?

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What motivates the target market to buy Johnsonville?

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What other target market should Johnsonville look at?

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Which other brands have a similar target market?

About Our Johnsonville Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.