Johnsonville Consumer Insights

Who buys Johnsonville?

A Johnsonville consumer is generally slightly higher income, Caucasian, and senior age. Johnsonville consumers are more likely to purchase Johnsonville during larger pantry stocking trips. Brands such as Ball Park, Hillshire Farm, and Kraft Singles also tend to be purchased in the same trip. Sample consumer insights data below.

Johnsonville Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.18
% of Basket $ (median)
6.2%
Total Basket $ (median)
$67.63

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Johnsonville Consumer Demographics

demographic
index
Female
100
Male
96
<24
89
25-34
97
35-44
99
45-54
102
55-64
109
65+
115
African American
106
Asian
73
Caucasian
107
Hispanic
60
demographic
index
Has Kids
100
No Kids
101
- $20k
93
$20k-40k
98
$40k-60k
103
$60k-80k
103
$80k-100k
110
$100k-125k
102
$125k +
85
No College
105
College
101
Adv. Degree
91

Understand Johnsonville Consumer Behavior

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Johnsonville Basket Affinity & Size

brand
basket affinity
Ball Park 5.8x
Hillshire Farm 4.5x
Kraft Singles 4.0x
Bush's Best 4.0x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
491

Where is Johnsonville Purchased?

channels
index
Beauty
1
Club
17
Dollar
4
Drug
27
Food
133
Gas & Convenience
9
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Yoplait Light 1.2x
Sweet Baby Ray's 1.2x
International Delight 1.2x
Nabisco Triscuit 1.2x

How Did They Pay?

method
index
Cash
107
Credit
95
Debit
98
Food Stamps
142

When is Johnsonville Purchased?

day of week
Sun
18.9%
Mon
12.0%
Tue
10.5%
Wed
11.0%
Thu
11.3%
Fri
16.0%
Sat
20.4%
time of day
Morning
14.6%
Noon
16.8%
Afternoon
35.7%
Evening
26.6%
Late
6.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Johnsonville consumers purchase?

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Why do Johnsonville consumers try new brands?

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Where do Johnsonville consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Johnsonville Target Market

Arrow and target

Who actually buys Johnsonville? Do these consumers match the intended target market of Johnsonville?

Thought bubble

What motivates the target market to purchase Johnsonville?

magnifying glass

What other target market should Johnsonville look at?

venn diagram

Which other brands have a similar target market?

About Our Johnsonville Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.