Jolly Rancher Consumer Insights

Who buys Jolly Rancher? Jolly Rancher consumers are generally lower income, African American, and upper middle age. Jolly Rancher consumers are more likely to purchase Jolly Rancher during larger pantry stocking trips. Brands such as Skittles, Hawaiian Punch, and Twizzlers also tend to be purchased in the same trip. Sample consumer insights data below.

Jolly Rancher Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.57

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jolly Rancher Consumer Demographics

demographic
index
Female
101
Male
92
<24
103
25-34
92
35-44
105
45-54
108
55-64
94
65+
63
African American
181
Asian
71
Caucasian
99
Hispanic
96
demographic
index
Has Kids
103
No Kids
94
- $20k
112
$20k-40k
113
$40k-60k
102
$60k-80k
93
$80k-100k
100
$100k-125k
94
$125k +
87
No College
108
College
98
Adv. Degree
99

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Jolly Rancher Basket Affinity & Size

brand
basket affinity
Skittles 11.2x
Hawaiian Punch 10.0x
Twizzlers 8.8x
Hershey's Kisses 6.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
296

Where is Jolly Rancher Purchased?

channels
index
Beauty
1
Club
53
Dollar
519
Drug
173
Food
61
Gas & Convenience
116
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.4x
Marlboro Gold Pack 1.4x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
119
Credit
89
Debit
96
Food Stamps
149

When is Jolly Rancher Purchased?

day of week
Sun
14.6%
Mon
12.8%
Tue
12.5%
Wed
13.5%
Thu
14.2%
Fri
15.4%
Sat
16.9%
time of day
Morning
14.7%
Noon
15.3%
Afternoon
33.6%
Evening
29.1%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jolly Rancher consumers purchase?

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Why do Jolly Rancher consumers try new brands?

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Where do Jolly Rancher consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jolly Rancher Target Market

Arrow and target

Who actually buys Jolly Rancher? Do these consumers match the intended target market of Jolly Rancher?

Thought bubble

What motivates the target market to purchase Jolly Rancher?

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What other target market should Jolly Rancher look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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