Jolly Rancher Consumer Insights

Who buys Jolly Rancher?

A Jolly Rancher consumer is generally lower income, African American, and upper middle age. Jolly Rancher consumers are more likely to purchase Jolly Rancher during larger pantry stocking trips. Brands such as Skittles, Hawaiian Punch, and Twizzlers also tend to be purchased in the same trip. See sample consumer insights data below.

Jolly Rancher Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.00
% of Basket $ (median)
6.0%
Total Basket $ (median)
$33.57

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Jolly Rancher Consumer Demographics

demographic
index
Female
101
Male
92
<24
103
25-34
92
35-44
105
45-54
108
55-64
94
65+
63
African American
181
Asian
71
Caucasian
99
Hispanic
96
demographic
index
Has Kids
103
No Kids
94
- $20k
112
$20k-40k
113
$40k-60k
102
$60k-80k
93
$80k-100k
100
$100k-125k
94
$125k +
87
No College
108
College
98
Adv. Degree
99

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Jolly Rancher Basket Affinity & Size

brand
basket affinity
Skittles 11.2x
Hawaiian Punch 10.0x
Twizzlers 8.8x
Hershey's Kisses 6.2x
basket size
index
Urgent Need (1-2 Items)
15
Express Lane (3-10 Items)
81
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
296

Where is Jolly Rancher Purchased?

channels
index
Beauty
1
Club
53
Dollar
519
Drug
173
Food
61
Gas & Convenience
116
Mass
112
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.5x
Armour 1.4x
Marlboro Gold Pack 1.4x
Sunbeam 1.4x

How Did They Pay?

method
index
Cash
119
Credit
89
Debit
96
Food Stamps
149

When is Jolly Rancher Purchased?

day of week
Sun
14.6%
Mon
12.8%
Tue
12.5%
Wed
13.5%
Thu
14.2%
Fri
15.4%
Sat
16.9%
time of day
Morning
14.7%
Noon
15.3%
Afternoon
33.6%
Evening
29.1%
Late
7.3%

Get More Jolly Rancher Data

Contact us for the latest Jolly Rancher consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Jolly Rancher consumers switch to?

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Why do consumers stop buying Jolly Rancher products?

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Which retailers do Jolly Rancher shoppers prefer to shop at?

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What motivates consumers to try Jolly Rancher products?

Research the Jolly Rancher Target Market

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Who actually buys Jolly Rancher? Do these consumers match the intended target market of Jolly Rancher?

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What motivates the target market to purchase Jolly Rancher?

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What other target market should Jolly Rancher look at?

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Which other brands have a similar target market?

About Our Jolly Rancher Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.