Jones Dairy Farm Consumer Insights

Who buys Jones Dairy Farm?

A Jones Dairy Farm consumer is generally very high income, African American, and senior age. Jones Dairy Farm consumers are more likely to purchase Jones Dairy Farm during larger pantry stocking trips. Brands such as Boars Head, Thomas (Bread), and Perdue also tend to be purchased in the same trip. Sample consumer insights data below.

Jones Dairy Farm Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.3%
Total Basket $ (median)
$75.32

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Jones Dairy Farm Consumer Demographics

demographic
index
Female
99
Male
111
<24
42
25-34
75
35-44
104
45-54
121
55-64
113
65+
161
African American
113
Asian
68
Caucasian
104
Hispanic
83
demographic
index
Has Kids
99
No Kids
102
- $20k
56
$20k-40k
61
$40k-60k
81
$60k-80k
94
$80k-100k
116
$100k-125k
110
$125k +
194
No College
73
College
101
Adv. Degree
128

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Jones Dairy Farm Basket Affinity & Size

brand
basket affinity
Boars Head 8.5x
Thomas (Bread) 6.7x
Perdue 6.6x
Eggland's Best 5.7x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
39
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
469

Where is Jones Dairy Farm Purchased?

channels
index
Club
203
Dollar
2
Drug
15
Food
171
Gas & Convenience
3
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Boars Head 1.8x
Perdue 1.7x
Smart Balance 1.7x
Eggland's Best 1.6x

How Did They Pay?

method
index
Cash
92
Credit
107
Debit
104
Food Stamps
64

When is Jones Dairy Farm Purchased?

day of week
Sun
18.7%
Mon
13.4%
Tue
11.6%
Wed
11.5%
Thu
12.3%
Fri
13.1%
Sat
19.4%
time of day
Morning
16.9%
Noon
18.2%
Afternoon
36.2%
Evening
24.8%
Late
4.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Jones Dairy Farm consumers purchase?

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Why do Jones Dairy Farm consumers try new brands?

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Where do Jones Dairy Farm consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Jones Dairy Farm Target Market

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Who actually buys Jones Dairy Farm? Do these consumers match the intended target market of Jones Dairy Farm?

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What motivates the target market to purchase Jones Dairy Farm?

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What other target market should Jones Dairy Farm look at?

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Which other brands have a similar target market?

About Our Jones Dairy Farm Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.