Joseph's Consumer Insights

Who buys Joseph's?

A Joseph's consumer is generally higher income, Hispanic, and older age. Joseph's consumers are more likely to purchase Joseph's during larger pantry stocking trips. Brands such as Jennie-O, Sabra, and Marketside also tend to be purchased in the same trip. See sample consumer insights data below.

Joseph's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.38
% of Basket $ (median)
4.0%
Total Basket $ (median)
$60.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Joseph's Consumer Demographics

demographic
index
Female
98
Male
119
<24
116
25-34
108
35-44
86
45-54
92
55-64
145
65+
122
African American
66
Asian
70
Caucasian
102
Hispanic
134
demographic
index
Has Kids
89
No Kids
124
- $20k
91
$20k-40k
102
$40k-60k
110
$60k-80k
98
$80k-100k
101
$100k-125k
111
$125k +
78
No College
89
College
103
Adv. Degree
100

Understand Joseph's Consumer Behavior

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Joseph's Basket Affinity & Size

brand
basket affinity
Jennie-O 6.9x
Sabra 6.8x
Marketside 6.1x
Sunny Meadow 5.9x
basket size
index
Urgent Need (1-2 Items)
5
Express Lane (3-10 Items)
40
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
469

Where is Joseph's Purchased?

channels
index
Dollar
20
Drug
0
Food
74
Mass
164
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.6x
Almond Breeze 1.6x
General Mills Fiber One 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
106
Credit
108
Debit
91
Food Stamps
99

When is Joseph's Purchased?

day of week
Sun
18.0%
Mon
14.8%
Tue
13.0%
Wed
11.6%
Thu
11.5%
Fri
14.4%
Sat
16.8%
time of day
Morning
14.9%
Noon
18.3%
Afternoon
35.0%
Evening
25.8%
Late
6.1%

About Our Joseph's Consumer Insights

How do we know who buys Joseph's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Joseph's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.