Joy Cone Consumer Insights

Who buys Joy Cone?

A Joy Cone consumer is generally very low income, Hispanic, and senior age. Joy Cone consumers are more likely to purchase Joy Cone during larger pantry stocking trips. Brands such as Breyers, Dannon Danimals, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Joy Cone Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.67
% of Basket $ (median)
3.0%
Total Basket $ (median)
$55.04

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Joy Cone Consumer Demographics

demographic
index
Female
101
Male
88
<24
102
25-34
101
35-44
106
45-54
83
55-64
82
65+
179
African American
89
Asian
114
Caucasian
98
Hispanic
117
demographic
index
Has Kids
109
No Kids
80
- $20k
120
$20k-40k
104
$40k-60k
100
$60k-80k
111
$80k-100k
92
$100k-125k
90
$125k +
85
No College
127
College
96
Adv. Degree
89

Understand Joy Cone Consumer Behavior

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Joy Cone Basket Affinity & Size

brand
basket affinity
Breyers 12.2x
Dannon Danimals 4.7x
Chef Boyardee 4.3x
Yoplait Go-Gurt 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
433

Where is Joy Cone Purchased?

channels
index
Club
16
Dollar
0
Drug
8
Food
134
Gas & Convenience
10
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Yoplait Go-Gurt 1.5x
Utz 1.5x
Libby's 1.5x

How Did They Pay?

method
index
Cash
132
Credit
90
Debit
85
Food Stamps
188

When is Joy Cone Purchased?

day of week
Sun
15.6%
Mon
13.4%
Tue
11.3%
Wed
11.6%
Thu
12.9%
Fri
17.5%
Sat
17.8%
time of day
Morning
12.5%
Noon
14.9%
Afternoon
32.9%
Evening
31.5%
Late
8.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Joy Cone consumers purchase?

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Why do Joy Cone consumers try new brands?

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Where do Joy Cone consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Joy Cone Target Market

Arrow and target

Who actually buys Joy Cone? Do these consumers match the intended target market of Joy Cone?

Thought bubble

What motivates the target market to purchase Joy Cone?

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What other target market should Joy Cone look at?

venn diagram

Which other brands have a similar target market?

About Our Joy Cone Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.