Joy Cone Consumer Insights

Who buys Joy Cone?

A Joy Cone consumer is generally very low income, Hispanic, and senior age. Joy Cone consumers are more likely to purchase Joy Cone during larger pantry stocking trips. Brands such as Breyers, Dannon Danimals, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Joy Cone Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.67
% of Basket $ (median)
3.0%
Total Basket $ (median)
$55.04

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Joy Cone Consumer Demographics

demographic
index
Female
101
Male
88
<24
102
25-34
101
35-44
106
45-54
83
55-64
82
65+
179
African American
89
Asian
114
Caucasian
98
Hispanic
117
demographic
index
Has Kids
109
No Kids
80
- $20k
120
$20k-40k
104
$40k-60k
100
$60k-80k
111
$80k-100k
92
$100k-125k
90
$125k +
85
No College
127
College
96
Adv. Degree
89

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Joy Cone Basket Affinity & Size

brand
basket affinity
Breyers 12.2x
Dannon Danimals 4.7x
Chef Boyardee 4.3x
Yoplait Go-Gurt 4.1x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
433

Where is Joy Cone Purchased?

channels
index
Club
16
Dollar
0
Drug
8
Food
134
Gas & Convenience
10
Mass
115
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 1.5x
Yoplait Go-Gurt 1.5x
Utz 1.5x
Libby's 1.5x

How Did They Pay?

method
index
Cash
132
Credit
90
Debit
85
Food Stamps
188

When is Joy Cone Purchased?

day of week
Sun
15.6%
Mon
13.4%
Tue
11.3%
Wed
11.6%
Thu
12.9%
Fri
17.5%
Sat
17.8%
time of day
Morning
12.5%
Noon
14.9%
Afternoon
32.9%
Evening
31.5%
Late
8.1%

About Our Joy Cone Consumer Insights

How do we know who buys Joy Cone? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Joy Cone consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.